[XXL046] - Marketing Automation Specialist (Mkt. Cloud)

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions. We believe that diversity adds value to our business, our teams and our culture. We are committed to equal employment opportunities that foster an inclusive environment. Help us lead one of the world's largest pharmaceutical companies.

We are a world leader in plasma-derived medicines with a presence in more than 100 countries, and a growing global team of over 20,000 people. That's why we need a Marketing Automation Specialist like you.

Mission
The Marketing Automation Specialist plays a key role in the Plasma Procurement Marketing Team, engaging in tasks such as crafting email campaigns and unique sends by leveraging Salesforce Marketing Cloud and other platforms to enhance the Donor journey/experience. An ideal candidate will bring extensive experience with developing, overseeing, and improving the Salesforce Marketing Cloud platform, particularly in executing various journeys, monitoring their success, and advising on possible advancements. The Marketing Cloud Specialist will align his work with strategic business objectives, cooperating with Business and IT, while developing and instituting delivery mechanisms to meet marketing objectives.

What your responsibilities will be

1. Hands-on development of journeys on Marketing Cloud (Emails, SMS, WhatsApp, Push Notifications)
2. Audience creation
3. Collaborate in the set up and maintenance of a comprehensive Salesforce Marketing Cloud infrastructure
4. Involvement in the technical processes within the Salesforce Marketing Cloud ecosystem
5. Overseeing vendors to ensure capability delivery and campaign execution using agile methods in SFMC
6. Offering insights into evolving market technologies and trends within the marketing technology domain
7. Documenting processes meticulously and tracking advancements
8. Working collaboratively to construct metrics reports utilizing Salesforce data
9. Refining email marketing strategies through consistent A/B testing, segmentation, and customization to bolster engagement and conversions
10. Contributing to a robust and scalable marketing automation framework that integrates seamlessly with disparate systems and platforms

Who you are
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, education, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. A Bachelor's in Information Technology, or comparable practical experience
2. A minimum of five years' direct involvement with IT/marketing resources
3. Established history with Salesforce Marketing Cloud functions
4. Knowledge of digital omnichannel approaches supporting marketing and sales entities
5. Proficiency with SQL and AMPscript languages
6. Familiarity with analytical tools used for gauging and reporting on marketing campaign performance
7. Experience with agile practices
8. History of collaboration with dispersed team members
9. Background in navigating a complex, multi-discipline, collaborative matrix organization
10. Proficient English communication skills, both verbal and written
11. Previous exposure to industries such as pharmaceuticals or biotechnology
12. Certification in Salesforce
13. Strong capabilities in business analysis, problem resolution, and follow-up
14. Expertise in handling numerous projects simultaneously and meeting strict deadlines
15. Experience in working with international teams

What we offer
It's a brilliant opportunity for someone with the right talents. Grifols understands you want a challenging and rewarding career in a critical function. Marketing Automation Specialist helps you grow professionally. Information about Grifols is available at www.grifols.com. If you're interested in joining our company and you have what it takes, then don't hesitate to apply. We look forward to receiving your application. Grifols is an equal opportunity employer. Flexible schedule: Monday-Thursday 7-10 to 16-19h and Friday 8-15h. Benefits package Contract of Employment: Permanent position Flexibility for U Program: 2 days remote working Location: Sant Cugat del Vallès. #LI-Hybrid #LI-ER1 Location: SPAIN : España : Sant Cugat del Valles:SC2 Learn more about Grifols