(V-898) - Bilingual Social Media Specialist (Simplified Mandarin)

Want to revolutionize the future of education and do meaningful work that transforms future generations' lives? Crimson Education is an ambitious global EdTech company founded in 2013 with the idea that through personalized education, we can transform students into the world leaders of tomorrow. Series C startup with USD 70m funding to date. Offices in 18 cities. Awarded GSV EdTech 150, Deloitte Fast 50.

Crimson Global Academy is one of our newest and fastest growing ventures, a global online high school founded in 2019 that has already:

1. Ranked the #3 best online high school in the United States by Niche
2. Awarded top 10 World's Best Schools for Innovation
3. Enrolled 1,500 students from over 60 countries and counting
4. Received acceptances to the world's most selective institutions, including Stanford, Columbia, CalTech, UC Berkeley, LSE, Imperial, Oxford, Cambridge and more

Due to our rapid growth in Asia, we are looking for an experienced social media specialist to help us expand our impact to more students. Working closely with the CGA Asia and Global marketing teams, this role will focus on increasing brand awareness and educating Mandarin-speaking prospective families both within and outside Mainland China on the value of online schooling through CGA. This is a full-time remote position, based in China (preferably Shanghai, Beijing or Shenzhen).

Key Responsibilities:

1. Content Creation & Curation: Develop, curate, and manage high-quality, engaging content across WeChat and Xiaohongshu, including text, images, videos, and graphics.
2. Social Media Strategy: Contribute to the development of a comprehensive social media strategy that aligns with our brand goals and objectives.
3. Engagement: Actively engage with our audience by responding to comments, messages, and mentions. Cultivate conversations and build community.
4. Analytics & Reporting: Track, analyze, and report on social media metrics (e.g., engagement, reach, conversions) to gauge performance and inform future strategies.
5. Social Listening: Monitor social channels of competitors and online trends to stay informed of relevant industry developments, competitor activities, and customer sentiment.