Social Media & Content Creator

ABOUT THE PROPERTY

W Ibiza is located in Santa Eulalia, which is a short drive from Ibiza city's popular high-end entertainment zone. Santa Eulalia is a charming town with various new upper-upscale hotels opening in recent years. The hotel offers 162 rooms and suites and features extensive F&B facilities with a signature restaurant, all-day café with direct access from the boulevard, W Lounge, Wetdeck, Beach Club, and Rooftop Destination Bar, as well as Away Spa.

ABOUT THE BRAND

W Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Under the leadership of the Director of Marketing, this role promotes on-brand messaging to customers through traditional, digital, and social media channels, all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

1. Plan the execution and development of regular activities and monthly events according to the Marketing Plan and be present during the activations (Weekends/afternoons/nights) when needed.
2. Provide and execute creative ideas to leverage revenue generation opportunities and brand awareness of W Ibiza.
3. Partner with Operations, Food & Beverage, Sales, Finance, and revenue teams to execute promotions and campaigns targeting in-house guests and transients that drive incremental revenue to the hotel.
4. Act as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans.
5. Coordinate the implementation of all brand packages and practices including special events and promotional opportunities at the property level in collaboration with Revenue Management.
6. Act as a marketing channel for information regarding the property's specific need periods and coordinate information regarding the property's seasonality and opportunities.
7. Develop and execute email marketing.
8. Maintain frequent, active engagement with the Digital Field Marketing team to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
9. Verify all advertising for the hotel in digital channels aligns with brand voice.
10. Ensure that W Ibiza and its communication are compliant with all brand standards.
11. Build and maintain an ongoing partners and sponsors generation plan to leverage all marketing activations.

Social Media Content

1. Act as a leader in social media activity, initiatives, and exposure.
2. Facilitate social media engagement and update content in local digital channels.
3. Develop and execute promotional campaign plans for F&B, rooms, spa, and meetings through relevant digital and social media channels.
4. Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and respond accordingly.
5. Manage and ensure fluid communication with advertisement agencies to achieve all social media goals.
6. Partner with influencers in alignment with the W brand to leverage awareness and engagement.
7. Coordinate all communications internally for influencer visits at the hotel, ensuring an organized and successful partnership by aligning all involved departments.
8. Maintain schedule flexibility to welcome influencers at different timings (Weekends/afternoons) when needed.
9. Maintain schedule flexibility to support hotel photo-shootings & content creation for regular activities and monthly events (weekends/afternoons) when needed.

General

1. Assist in the development, coordination, and execution of all Marketing activities.
2. Support communications duties and functions as deemed necessary.
3. Assist in the liaison and execution of joint F&B/Rooms/Spa promotions.
4. Work with Field Marketing to verify the Hotel's website and related websites are updated regularly.
5. Partner with the Director of Marketing to create a marketing plan aligned with hotel sales and revenue strategy.
6. Assist the Director of Marketing in providing training and marketing leadership to the marketing team & trainees.
7. Coordinate with property and above property Field Marketing and Revenue Management teams to report success of property marketing and eCommerce performance.
8. Keep abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
9. Assist the Marketing Director with any other matters relevant to the Marketing Department's success.
10. Coordinate and execute Hotel printed materials.
11. Control quantity and inventory of all Hotel marketing collateral and verify copies are filed comprehensively.
12. Assist in the production of all property, F&B display, and temporary signage in hotel public areas.

CANDIDATE PROFILE

Education and Experience

1. Degree or Bachelor's Degree from an accredited university in Marketing, Public Relations, Business Administration or related major.
2. 1-2 years of experience in sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
3. Fluent in English and Spanish is a must.

COMPETENCIES

1. Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
2. Communication - Conveys information and ideas to others in a convincing and engaging manner through various methods.
3. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
4. Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
5. Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.