Senior Strategist, Madrid

SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 600 people. The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations. They work with prominent brands such as Danone, L'Oréal, Disney, Unilever, and Nestlé.

Requirements

As a Senior Strategist, you will be responsible for developing, monitoring, and optimizing end-to-end brand and communication strategies. You will collaborate closely with account, creative, and social operations teams to provide strategic guidance and ensure seamless execution of impactful marketing campaigns.

Strategic Planning & Insights

• Develop and implement data-driven brand and communication strategies aligned with business goals.
• Conduct cultural and trend analysis to identify emerging opportunities.
• Translate complex market research, audience insights, and data analytics into actionable strategies.
• Define the best channels and media mix for each campaign based on category, audience, and business objectives.

Collaboration & Execution

• Work closely with creative, social, and media teams to bring innovative strategies to life.
• Support the development of creative concepts, ensuring they are culturally relevant and aligned with brand goals.
• Present strategic recommendations to clients, ensuring clarity and impact.
• Optimize strategies based on performance data, making iterative improvements.

Performance Analysis & Optimization

• Analyze campaign results to measure impact and effectiveness.
• Identify areas of improvement and innovation for future campaigns.
• Develop structured strategic presentations with strong narratives and insights.

Skills & Experience

Must-Have Skills

• 5+ years of experience in strategy roles within creative agencies or marketing consultancies.
• Strong analytical mindset: ability to convert data into business and creative insights.
• Experience in international brand strategies and cross-market activations.
• Excellent ability to build strategic decks and craft compelling narratives.
• In-depth understanding of social media, influencer marketing, and digital ecosystems.
• Advanced English and Spanish (written and spoken).
• Highly independent, proactive, and adaptable.

Soft Skills

• Creative & innovative mindset
• Excellent communication & presentation skills
• Team player with strong collaboration skills
• Detail-oriented & organized
• Agile and problem-solving approach

Benefits

• A dynamic and collaborative work environment.
• Opportunities for professional growth and skill development.
• Competitive salary and benefits package.
• A chance to work with global brands and make a meaningful impact on their strategies.