Senior Specialist, Product Management

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Senior Specialist, Product Management

Services is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, business experimentation, and data-driven information and risk management services.

Within the Services organization, Customer Acquisition & Engagement (CAE) places Mastercard at the heart of our customer’s B2C and B2B growth and loyalty strategies. As part of CAE, Marketing Services helps our customers acquire, engage, and retain customers with end-to-end digital marketing services differentiated by our global marketing expertise and track record, data and technology advantage, global network of preferred partners, and Mastercard brand assets.

Key Responsibilities/Role

This position will be responsible for managing existing and supporting the development and deployment of new, scalable Marketing Services solutions to Mastercard customers at a global level. The solutions will be targeted to help grow and improve important business KPIs of clients like acquisition or card spend optimization. This means creating frameworks that will provide a seamless and effective approach to each necessity of the lifecycle management as well as aligning with Regional Product Management Teams on regional needs and go-to-market strategies. Additionally, this position will also be the key support in the markets for our Business Development and Client Services (implementation) teams, be a solution ambassador and provide thought leadership. This professional will always be looking for improving our solutions with new technologies, better usage of data, best partners selection, and results measurement. These Marketing Services solutions will be the library for Business Development and Client Services Teams, be offered to our customers and should bring the best possible results and scale the business across the regions.

Among the responsibilities are the following examples:

1. Apply Digital Marketing expertise in the proposed solutions.
2. Review, analyze and present clear and strategic recommendations to deliver result-driven marketing solutions.
3. Constant tracking of business and market trends to be able to design and deliver the best solutions.
4. Full alignment and strong partnership with Regional Product Management, Business Development and Client Services to guarantee best results.
5. Business Development and Client Services support.
6. Client facing whenever necessary.
7. Be MS eyes and voice across the regions, both for internal stakeholders and customers.
8. Extract from the markets the necessities and inspiration that will drive the Products design.
9. Influence all relevant stakeholders to get necessary support and partnerships to the business development.

All About You/Experience

• A self-starter with a passion for data-driven marketing and media optimization.
• Highly collaborative, with a proven ability to work with cross-functional teams.
• Able to lead multiple projects in a fast-paced, deadline-driven environment.
• Strong problem-solving skills and an innovative approach to media strategy.
• 4+ years of experience in media planning, buying, or performance media measurement and optimization.
• Proven experience in optimizing digital media campaigns across multiple channels (e.g., social, display, search, video, etc.).
• Client-facing experience, with the ability to present technical insights to non-technical audiences.
• Experience leading delivery and implementation of complex solutions and measuring impact on clients' business.
• Strong proficiency with media planning, measurement, and optimization tools.
• Analytical mindset with a strong ability to interpret data and provide actionable insights.
• Excellent communication and presentation skills.
• Local language and English are a must, other language a plus.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.