SEM Specialist

Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa and more. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us!

Job Description

You will have the opportunity to work for the account of one of the country's most important retail companies!

We are on the search for enthusiastic SEM Specialist to join our team.

How you’d spend your day:

PLANNING

• Study of relevant keywords for the product and/or service in question.
• Estimation of the investment related to the related keywords for the defined period.
• Planning based on the defined campaign period and in relation to the objectives set, including impressions, traffic to the site, sales and costs (incl. technology and fee).

ACTIVATION

• Creation of the associated Google Ads account, linking to the correct billing profile and inclusion of the budget for the campaign period.
• Creation of the content approved by the client, using Google Editor.
• Configuration of the account with the parameters associated with the briefing (location, language, daily budget per campaign, ad scheduling, tracking, url parameters, etc.).
• Creation and synchronisation of the account with the corresponding bid measurement and optimisation tool, if applicable (SA360, Marin, AMO, Kenshoo, etc.).
• Full account activation.

MONITORING

• Control of budget consumption to adjust to the approved plan and monitoring of the evolution of the main KPIs (impressions, clicks, position, CPC and cost).
• Control of the tracking of conversions in the corresponding tool, to guarantee the correct measurement of the campaign.
• Preparation of tracking reports, in the agreed format and periodicity, being responsible for the delivery of correct data and contrasted with the appropriate sources.
• Qualitative analysis of the data and provision of comments and proposals for improvement where appropriate.
• Continuous analysis of the possibilities for growth and optimisation of the account.
• Review and update of copies when necessary and according to changes requested by the client.
• Review and update of urls when necessary and according to the changes requested by the client, and periodically to avoid errors in the redirection of traffic to the site and invalid clicks.

OPTIMISATION

• Activation of the necessary changes to achieve the set objectives and to improve the set KPIs.
• Review and activation of additional content necessary for the growth of the account.
• Updating the content of the account according to the client's new products and/or services.
• Development and presentation to the client of optimisation proposals based on new features, improvements, growth possibilities, cost improvements, etc.
• Implementation of necessary changes and adjustments in the associated technology to improve results and optimise costs, always based on the established KPIs.

Qualifications

What we’re looking for:

• Bachelor’s Degree related to Advertising, Marketing, Economics or similar or +2 years of experience and knowledge of “Search Engine Marketing (SEM) processes.

We think you’re awesome if you:

• Have a good level of English (C1 or more).
• Have worked with International clients.
• Management of multidisciplinary teams.
• Strong strategist skills.
• Excellent communication and interpersonal skills, dynamic, flexible and proactive.
• Open to new ideas and change.

Additional Information

Why join us? Because we offer reasons such as: Flexible Benefits (Cobee): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above. Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule. Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Ommm! Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit! We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status on any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.