Sales Manager (TBR + AG)

Descripción del trabajo

Commercial Lead, Alcohol

Job purpose : Do you want to BE part of an exciting journey? Do you want to actively participate in the creation of a new category within the Coca-Cola System? This is a unique opportunity to join a team whose mission is to create the future Alcohol Ready-to-Drink (ARTD) business with meaningful scale and profitability impact for CCEP. This role will play a critical role in that.

The role will support in building this category relevance and strengthening its performance by providing the BUs with a comprehensive execution strategy creating clear right to win with customers and strong consumer appeal, along with end-to-end action plans ready to BE deployed locally through close collaboration with the local teams and with The Coca-Cola Company. The role reports into the Group Alcohol Director and will be responsible for building and implementing clear Route to Market strategy and powerful best-in-class execution.

Key accountabilities / responsibilities :

• Develop & implement sales strategies to achieve our ARTD ambition
• Lead Category Management initiatives
• Build and drive the RMGM strategy
• Ensure coherence of local commercial policies by providing strategic guidance and harmonizing market approaches.
• Foster innovation by designing and testing new business models, Go-to-market & RTM solutions that serve Alcohol while creating synergies with the core business.
• Define the Channel strategy and prioritization to maximize availability, visibility, and sales performance across key touchpoints.
• Develop impactful and customer-centric Selling Decks to support local markets
• Leverage data-driven insights to identify growth opportunities, analyzing market trends, and competitive landscape to refine strategies.
• Define and track KBIs, monitor performance, and guide corrective actions to ensure commercial success and continuous improvement.
• Lead stakeholder engagement and cross-functional collaboration, ensuring seamless integration of ARTD strategies across markets and teams.

Leadership requirements :

• Broad and senior experience in a Commercial role
• Strategical and Analytical Skills
• Strong drive for results & action orientation
• Knows how to drive value and impact from concept to execution
• Effective collaborator and influencer to support the countries to drive success
• Strong listener and strong in building cross-business and country connections
• Leadership and Stakeholder management at Senior level
• Ability to challenge the status quo
• Good Knowledge of our Coca-Cola System is advantageous
• Previous experience in selling alcohol to key customers and developing alcohol portfolio and business at scale is a real plus

Coca-Cola Europacific Partners (CCEP) is a major fast-moving consumer goods business and the world's largest independent Coca-Cola bottler. With a dedicated team of 33,200 people, serving customers in 29 countries, we make, sell and distribute the world's most loved drinks brands to more than 600 million people, including Coca-Cola, Fanta, Powerade, Glaceau Vitaminwater, Monster and Capri-Sun. And we want a workforce as diverse as our products - with a culture that fosters belonging and inclusivity. One that enables everyone to BE themselves, whatever their background or experience. From gender, age and ethnicity to sexual orientation and different abilities, we welcome people from all walks of life and empower unique perspectives. We recognize we've got some way to GO, but we'll get there with the support of our people. IT's them who drive our future growth.

Job Information : Location : XX