RRP Digital Retention Manager, Madrid

As the RRP Digital Retention Manager, you'll play a crucial role in shaping our digital strategy for Reduced-Risk Products (RRP). Your main focus will be to enhance consumer engagement through an integrated online and offline approach.

Position purpose

• Strategy Implementation: Help execute our digital ecosystem strategy, ensuring a seamless omnichannel experience for consumers.
• Consumer Engagement: Develop and implement strategies to onboard, engage, and retain consumers, including managing local loyalty programs and digital communities.
• Campaign Execution: Bring creative digital campaign ideas to life and ensure they effectively connect online and offline channels.
• Performance Analysis: Continuously track and analyze digital performance metrics to understand user behavior and refine strategies.

Main Areas of Responsibility

• Collaborate in implementing our digital brand marketing strategy by defining and translating brand requirements into actionable digital and CRM objectives.
• Develop and execute strategies to enhance digital consumer retention and loyalty, manage our CRM for growing consumer bases, and drive digital campaign briefs and planning sessions to meet marketing goals.
• Lead the creation and execution of the RRP Loyalty Program, ensuring it connects with key consumer touchpoints across the Iberia market.
• Build a strong consumer data strategy with effective content plans. Analyze and interpret data to guide online strategies, boost sales, and drive consumer data growth.
• Ensure that all digital channels meet brand requirements and align with overall strategic objectives, both short-term and long-term.

Requirements

• Bachelor’s degree in Marketing, Experience Management, CRM, Digital, or a related field (a Master’s degree in a similar area is a plus).
• 5+ years in developing digital brand strategies with a focus on performance and lower-funnel marketing, ideally in Food, FMCG, Tobacco, or digital agencies. Experience in other industries will also be considered.
• Excellent communication skills in Spanish and proficiency in English (Portuguese is a plus).
• Strong analytical skills with a solid understanding of statistics to drive marketing automation and personalization.
• Proven experience in creating and managing loyalty programs, with demonstrated positive growth results.
• Familiarity with marketing technology tools and loyalty platforms (Open Loyalty) is an asset.
• Strong collaboration, strategic thinking, and project management skills. Highly curious, detail-oriented, and flexible in adapting to new challenges.

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.