RRP DIGITAL RETENTION MANAGER

Join us as a Digital Retention Manager and play a key role in shaping the digital ecosystem strategy for Reduced-Risk Products (RRP), delivering a seamless omnichannel consumer experience. In this role, you will be responsible for driving the strategy to onboard, engage, and retain active consumer profiles, ensuring a strong and lasting connection with our audience. You will lead the local application of the loyalty strategy, enhancing consumer communities (e.g., loyalty club) through targeted campaigns, clear objectives, and effective agency management. Your expertise will be essential in bringing digital campaign ideas to life, seamlessly connecting offline and online channels, and ensuring a consistent and engaging consumer journey that fosters long-term retention. A data-driven mindset is key, as you will be responsible for continuous analysis and reporting on digital performance metrics and user behavior, using insights to refine strategies and optimize engagement.

Collaboration is at the heart of this role—you will work closely with team members responsible for other parts of the funnel, as well as cross-functional teams (RRP, Strategy & Insights, Consumer & Trade Activation, Sales) to design and implement the optimal digital consumer experience strategy.

What will you do – responsibilities:

• Collaborate in the implementation of the digital brand marketing strategy by defining and translating brand requirements into digital & CRM objectives and activities.
• Digital Consumer Retention Strategy: Implement the digital consumer retention & loyalty strategy to grow the consumer base via CRM. Drive digital campaign briefs and objectives, and lead digital planning sessions to achieve marketing goals.
• Loyalty Program: Lead, develop, and implement the RRP Loyalty Program, ensuring integration with relevant consumer-facing touchpoints across the Iberia market.
• Ensure a robust consumer data strategy with solid content plans. Analyze and interpret data to steer online strategy and maximize sales & consumer data growth.
• Ensure all digital channel requirements align with the overall brand direction, applying clear objectives and strategic frameworks to support both short- and long-term goals.
• Provide operational support and ensure seamless day-to-day processes.

Who are we looking for – requirements:

• A Bachelor’s degree or equivalent education in Marketing / Advertisement / CRM / Digital.
• A specialized master’s in Digital Marketing is a plus.
• Around 5 years relevant experience in building brand fundamentals through an omnichannel consumer journey, focusing on online channels. Preferable industries: FMCG, Tobacco, tech-first companies, or digital agencies.
• Experience in strong analytical roles and understanding of statistics to drive marketing automation and personalization.
• Experience in creating and managing loyalty programs. Proven positive growth results are appreciated.
• Past experiences with marketing technology tools and Loyalty platforms such as Open Loyalty.
• Excellent Spanish and English verbal and written communication skills. Portuguese is a plus.

Recruitment process:

Thank you very much for your interest in the role. You are welcome to apply.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.