Route-To-Market Insights Manager, Barcelona

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Route-To-Market Insights Manager, Barcelona

Client: GBfoods Africa

Location: Barcelona, Spain

Job Category: Other

EU work permit required: Yes

Job Views: 6

Posted: 06.03.2025

Expiry Date: 20.04.2025

Job Description:

At GBfoods we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, among others. GBfoods Africa operates in 24 countries with a Regional office in Accra - Ghana.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers' kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1.5 billion euros and a team of around 3,300 people, we are the preferred choice of millions of consumers.

Role:

Reporting to the Route-To-Market Director, Africa, the Route-To-Market Manager will be responsible for generating insights aimed at capturing growth opportunities and supporting strategic decision making based on the behavior of the trade and sales force.

Key Responsibilities:

• Identify RTM opportunities to grow the business by analyzing data and speed up insight generation
• Work with commercial stakeholders to gather relevant input from Business performance and Sales team performance (insights incubator)
• Facilitate and monitor insights generation process
• Define insights use case strategy
• Coordinate use case implementation through Learn, Build and Scale
• Responsible for insights team modelling (data science hub)
• Prepare regular and ad-hoc reports with local teams to present findings to support strategic decision making and commercial execution.

What can you expect from us?

You will be part of a unique company in an exciting moment, when we are growing and becoming a very consolidated multinational in the FMCG Food industry, with many strong brands.

Minimum Requirements:

• Minimum of a degree in Marketing, Business, Data or strategy.
• Minimum 5 years work experience in business, marketing or trade
• Experience in trade, insights incubation and data modelling will be considered
• Ability to analyse and interpret data & open-minded to new technologies.
• Strategic thinking and team playing skills.
• The role requires a high level of English to interact with local stakeholders. Knowledge of French will be highly valued.