Regional ECommerce Media Manager (North America)

Regional Ecommerce Media Manager (North America)

Location : Barcelona

About the Company

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. Join us on our mission. Health. In your hands.

About the Role

The Regional eCommerce Media Manager will lead the eCommerce media buying strategy for the US and Canada. This role involves understanding the local context, setting regional goals, and collaborating with the CoE to implement effective campaigns on eRetailer platforms.

Main Responsibilities :

• Monitor local competitors, analyze regional trends, and adapt strategies accordingly.
• Define and execute regional eCommerce media buying strategies for Retail Media activities on eRetailer platforms.
• Translate category/channel data into shopper insights, actionable campaign strategies, and new expansion opportunities.
• Forecast regional budgets for the long-middle term while agilely adjusting allocation and campaign strategies based on market trends.
• Optimize regional advertising budgets and guide keyword selection based on market trends.
• Collaborate with the CoE and provide continuous knowledge transfer, brand training and ongoing category insights to help CoE absorb brand knowledge.
• Collaborate with internal stakeholders (local media teams, sales teams, shopper and marketing teams).
• Provide regular reports & insights on regional performance with an action plan.

About You :

• Proven experience in managing eCommerce media buying campaigns, with hands-on experience in Amazon Ads.
• Proven examples of driving platform adoption or system change within previous organizations.
• In-depth knowledge of the local eCommerce landscape and consumer behavior.
• Strong analytical and decision-making skills.
• Excellent communication abilities in English.
• Familiarity with regional compliance and advertising regulations in the US and Canada.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Summary

Location : Barcelona

Type : Full time