Product Marketing Manager, French speakers (VIE contract)

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Client:

Location:

Madrid, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

4

Posted:

06.03.2025

Expiry Date:

20.04.2025

Job Description:

As part of the Marketing team, you will be based in Spain (Barcelona or Madrid), reporting directly to the CMO.

Your main missions will be:

• Develop product positioning, messaging, and value propositions that differentiate our product in the market.
• Craft compelling narratives and key messages for product launches, ensuring alignment with the overall brand strategy.
• Collaborate with the product team to translate technical features into clear customer benefits.
• Define and execute go-to-market (GTM) strategies for new feature releases.
• Work closely with sales, marketing, and customer success teams to develop GTM plans that drive product adoption and revenue growth.
• Coordinate with cross-functional teams to ensure successful product rollouts, including developing launch materials and communication plans.

Market Research & Competitive Analysis

• Analyze competitor offerings and identify key differentiators for our product.
• Regularly gather and report on market insights to inform product roadmap and marketing strategies.
• Create and deliver sales enablement materials such as pitch decks, product sheets, FAQs, and competitive battle cards.
• Train the sales and customer success teams on product positioning, key features, and competitive advantages.
• Develop tools and resources that help the sales team communicate the product value effectively.

Customer Insights & Feedback

• Drive our bêta test community to collect customer feedback to influence product development.
• Work closely with customer success to gather insights on how customers use the product and where improvements can be made.

Performance Tracking & Reporting

• Provide regular reports to stakeholders on the impact of product marketing efforts.
• Adjust strategies based on performance data to continuously optimize product positioning and campaigns.

Candidate Profile

• Previous experience in Product Marketing Management is mandatory (at least 3 years of experience).
• Previous experience in a B2B or IT/Tech environment or industry is mandatory.
• Master’s degree in marketing.
• Strong understanding of go-to-market strategies, product positioning, and competitive analysis.
• Proven ability to create compelling product messaging and successfully launch products or features.
• Strong knowledge of sales enablement processes and the ability to create impactful materials like product sheets, battle cards, and pitch decks.

SOFT SKILLS:

• Strong communicator: Able to clearly articulate complex ideas in both written and verbal formats to diverse audiences.
• Creative thinker: Able to craft innovative marketing messages and campaigns that resonate with target audiences.
• Detail-oriented: Thorough in managing multiple product marketing tasks and ensuring high-quality deliverables.
• Collaborative mindset: Comfortable working cross-functionally and building strong relationships with internal teams and external stakeholders.
• Problem-solving mindset: Adept at identifying challenges and coming up with creative, strategic solutions.
• Self-motivated: Able to take ownership of projects and work independently while managing priorities in a fast-paced environment.
• Adaptable and agile: Comfortable working in a dynamic and evolving market environment, quickly adapting to new challenges and opportunities.