Product Marketing Manager

Product Marketing Manager

Apply locations Spain - Virtual time type Full time posted on Posted Yesterday job requisition id R410011

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel is seeking a customer-centric Product and Sales Marketing Manager to join the international marketing team. As the International Sales Marketing Manager at FreeWheel, you will play a pivotal role in driving our international sales marketing initiatives. You will be responsible for understanding the video advertising industry technology, executing the go-to-market and launch strategies, developing and executing strategic marketing plans, and creating compelling stories that resonate with our markets. This position requires a dynamic individual with a proven track record in sales marketing within the ad tech industry, as well as a deep understanding of global market trends and dynamics.

Job Description

• Market Analysis: Conduct thorough market research and analysis to identify emerging trends, competitive landscapes, and customer insights across international regions. Utilize findings to inform marketing strategies and tactics.
• Competitive Analysis: Monitor and analyze competitor products, strategies, and messaging. Identify competitive strengths and weaknesses to inform product strategy and differentiation efforts.
• Go-to-Market Strategy: Support go-to-market plans for new product launches in international markets. Collaborate with cross-functional teams including marketing, product, service, sales, and partnerships.
• Product Positioning and Messaging: Define clear and compelling value propositions, messaging, and positioning for products. Develop marketing collateral, sales tools, and product documentation to effectively communicate product features, benefits, and value to target audiences.
• Marketing Activations: Drive product awareness, demand generation, and customer acquisition through press and thought leadership, working closely with the brand marketing and communication team.
• Sales Enablement: Collaborate with sales teams to develop sales enablement materials, including sales presentations, battle cards, and product training programs. Provide sales teams with the necessary tools and resources to effectively sell products and overcome objections.
• Customer Engagement: Develop and execute customer engagement programs to drive product adoption, usage, and retention. Gather customer feedback and insights to inform product roadmap and feature prioritization decisions.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Education:

Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications: (if applicable)

Relevant Work Experience: 5-7 Years. Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.