We are looking for a Pixel Marketing Manager for a 6-month project at a leading Digital company.
Responsibilities
Challenge: Help solve problems with multiple approaches to reach an optimal solution. Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
Influence: Influence across team(s) and areas of expertise with similar objectives to align resources and direction. Develop strong relationships internally and externally, offering support and direction to team members.
Expertise: Act as a subject matter specialist for relevant cross-functional stakeholders. Utilize comprehensive knowledge of Google's core products, user insights, messaging, and overall brand marketing strategy.
Create product marketing content: Independently create marketing content to ensure that the positioning of the product is aligned with the product strategy.
Develop brand strategy: Drive product brand positioning, value propositions, and messaging strategy using Google voice and user insights.
Generate user insights: Independently determine research needs, scope, manage, and guide user research.
Go-to-market strategy and planning: Validate the market size and opportunity as a key contributor. Collaborate with relevant teams to build supporting rationales and visions.
Manage campaign and programs: Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives.
Skills/Experience/Education
Brand management: Knowledge of branding and brand development.
Campaign management: Knowledge of the marketing campaign life-cycle.