Paid Media Specialist

We seek a data-driven Paid Media Specialist to join our growing Digital team. You’ll work closely with our Digital Marketing Managers to develop, execute, and optimize paid media campaigns that drive measurable results for B2B clients.

This role is ideal for someone who thrives on analyzing performance data, optimizing campaigns for efficiency, and staying ahead of digital advertising trends. You may be the perfect fit if you love testing, learning, and fine-tuning strategies to maximize ROI.

Who You Are

• You have a strong background in managing and optimizing paid media campaigns through Google, LinkedIn, and Meta (Facebook / Instagram).
• You have agency experience working with B2B clients and understand the nuances of B2B digital marketing.
• You have expertise in LinkedIn strategies, audience targeting, bid management, budget allocation, and A / B testing.
• You’re proficient in analyzing performance metrics (e.g., CTR, conversion rates, cost per acquisition) and leveraging insights to improve campaign efficiency.
• You’re highly organized and detail-oriented, and you can juggle multiple campaigns and deadlines.
• You are a clear communicator, comfortable presenting detailed findings and recommendations to internal teams and clients if needed.
• You love collaborating and can effectively communicate performance insights and strategy recommendations.
• You are fluent in English and Spanish, and additional language skills (such as French) are considered a bonus.
• Knowledge of Demandbase’s Ads product (or competing ABM products) is a plus.

What You'll Do

• To meet client KPIs, you’ll build and manage paid media campaigns via the Google, LinkedIn, and Meta campaign manager platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to refine ad targeting and performance.
• Monitor and analyze campaign performance, adjusting strategies based on data-driven insights.
• Run A / B tests on ad creative, landing pages, and audience segments to improve conversion rates and ROI.
• Ensure proper tracking and attribution by setting up UTM parameters, conversion tracking, and Google Tag Manager configurations if needed.
• Work closely with Terra Digital Marketing Managers and cross-functional teams to align paid media efforts with broader marketing strategies.
• Build clear, actionable performance reports and insight-led presentations for clients and internal teams.
• Stay up to date on the ever-changing paid media landscape, and recommend relevant new ad strategies.

40,000 - €45,000 a year

About Terra

Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives by acting as an extension of our clients’ teams and delivering exceptional online experiences, content, and marketing strategies.

Our team is innovative, tech-forward, and creative by nature. We are dedicated to pushing boundaries and staying ahead of the curve in today’s ever-evolving digital landscape. We believe in the power of collaboration and foster a work environment that encourages creativity and growth. And with a strong focus on work-life balance, we prioritize the well-being and career development of our team members. Finally, we are committed to promoting from within and offering meaningful opportunities for professional growth.

Terra is also an equal opportunity employer.

We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).

Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.