Paid Media Assistant

Company Description

Part of Kaplan Inc., the Kaplan Languages Group (KLG) is comprised of Kaplan International Languages, ESL Education, Alpadia, and Azurlingua.

Language travel is an inspiring and dynamic sector with ample opportunities for fun and creative work. Our students study for periods ranging from two weeks to a full academic year. We are proud to welcome language learners from over 100 countries, creating a rich and diverse cosmopolitan mix in our classrooms around the globe.

KLG boasts the largest presence of any international language school in the English-speaking world, as well as in European countries such as France, Germany, and Switzerland. Additionally, ESL, recognized as the Best European Agency in the language education travel industry, connects students with the perfect language course in more than 200 destinations worldwide.

Job Description

We are looking for a passionate and proactive Performance Marketing Assistant to join our team. This is a full-time role that offers an exciting opportunity to work in the field of digital marketing, perfect for someone with an analytical mind and a hunger to learn. While direct prior experience in performance marketing is not essential, a solid understanding of and enthusiasm for paid media, as well as a drive to learn and test, are crucial. The role will involve supporting the performance marketing team in managing and optimizing paid media campaigns across international markets.

Key Responsibilities

1. Support the planning, execution, analysis, and optimization of Google ads, Bing ads, Facebook ads, retargeting/display campaigns and other platforms in multiple markets.
2. Maintain the health of ads accounts including:
3. Ad copy creation and optimisation
4. Search Query Reports, keyword research, creation and optimization
5. Bid optimisations
6. Landing page reviews
7. Reviewing and implementation of targeting options
8. Managing daily budgets and ensuring that monthly spend is on target
9. Compiling regular and ad hoc reports of account performance
10. Collaborate with team members to monitor campaign performance, identify trends, and suggest actionable insights.
11. Conduct independent research to identify best practices and emerging trends in paid acquisition.
12. Assist with A/B testing of ads, landing pages, and other campaign elements to improve performance.
13. Help prepare reports and presentations using data from Google Analytics and other platforms.
14. Work closely with Content and Design teams to create engaging performance marketing assets (e.g., banners, videos, landing pages).

Qualifications

Must-Have Skills and Qualities:

1. Passionate about digital marketing.
2. Outstanding attention to detail
3. A quick learner who is willing to take on responsibility from an early stage
4. Great at teamwork, with a can-do and positive attitude
5. Proactive with ability to work autonomously
6. Fluency in written and spoken English; other languages are a plus.
7. Data driven with strong numeracy and analytical skills.

Education:

1. Bachelor’s degree in Business, Marketing or similar
2. Google Ads certification will be a plus

Desirable Skills:

1. Basic experience or familiarity with Google Ads, Facebook Ads, or similar platforms.
2. Working knowledge of MS Excel, Word, and PowerPoint.
3. Experience with Google Analytics and/or Data Studio is a bonus.

Additional Information

What We Offer You

1. Competitive salary and benefits package
2. Opportunities for professional growth and development.
3. A dynamic, collaborative, and creative work environment.
4. Our headquarters are in Barcelona
5. A multicultural company that values diversity and provides a very welcoming, inclusive environment.
6. A hybrid work model with 2 days working from home and 3 days in the office.
7. The chance to shape the future of KLG’s brands and marketing presence.