Online Marketing Analytics Manager

Job Description

As you contemplate your future, you might be asking yourself, what’s the next step? Start your journey with us! We’re seeking an experienced Online Marketing Analytics Manager to join our Marketing Performance organization in Barcelona (hybrid).

Why eDreams ODIGEO
Join the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe.

20 million customers – 44 markets – 5 brands – 5.4M members in Prime.
16.2 million bookings FY23 – More than 50,000 bookings per day – 100 million daily user searches.
1400 employees – More than 50 different nationalities – 99% permanent contracts – 36.3 average age.
We’re a leading travel tech company, revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world’s first travel subscription program.

We are building a world-class Online Marketing organization and we are seeking a highly motivated and driven Online Marketing Analytics Manager to join one of the most talented Performance Marketing teams in Europe composed of Analysts, Data Scientists, Data Engineers and Measurement & Technology Product Owners. Our main internal client is the online Display and Video advertising team, which together with the Search Engine Marketing Team are among the top Google, Facebook, Apple and Microsoft Bing customers by spend in Europe. This is a key role within eDreams Odigeo that will help shape the future of the business and the overall online marketing organization.

The Marketing Analytics team members are passionate about data, statistical models, automation, technology and innovation and love to work in a collaborative and agile environment. In this role you will have the opportunity to drive how we can effectively scale our spend by 10X, by understanding key drivers for success. This position will report directly to the Director of Performance Measurement and will have the opportunity to contribute across all our marketing channels.

We are looking for an experienced person to take an active role in shaping and building foundations on several fronts: data, technology to support the analysis, team and processes to work with the other teams that are also responsible to deliver great marketing campaigns. In this role you will deliver a lot though others, but you will also be hands-on when needed to help the team. Join us and help us reach our ambitious goal of becoming the global leader in online travel!

What you will do:

The Role’s Key Responsibilities and Tasks

As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As an Online Marketing Analytics Manager you will be in charge of:

• Shape the analytics and reporting strategy for our online marketing campaigns and ensure that long term value generation is achieved through meaningful insights and data driven decision making;
• Design and track experiments and help building a continuous test & learn agenda;
• Manage and grow team members, helping them to deliver robust and accurate analysis as well as insights at speed;
• Turn business questions into functional analysis, extract relevant and actionable insights working with data from different data sources using Python/R/SQL and work with your stakeholders to make them happen;
• Report on campaign overall performance to senior management – also working along with the marketing effectiveness manager on reporting on overall campaign performance from different angles (deterministic attribution, incrementality, experiments, etc);

How you will do it:

• Understand business requirements by working with main stakeholders and coupling this with an excellent knowledge of online marketing analytics and statistics to build best-in-class practices;
• Prioritize effectively to drive progress against our Objective and Key Results (OKRs);
• Collaborate in a fast paced, agile & lean environment that focuses on delivering value to our customers early and often;
• Manage a few selected projects at a time without losing sight of the ‘big picture’.
• Manage and grow team members with less experience, and contribute positively to our growth mindset.

What you need to succeed:

Good to have

Bring your unique perspective, speak up, and offer disruptive solutions. You’ll have the opportunity to learn and grow while making a real impact on our team. Here’s what you need to succeed:

• Degree in a quantitative and/or technical field (Statistics, Mathematics, Physics, Computer Science, Engineering, etc.);
• Excellent analytical thinking, fluency in data analysis and data storytelling;
• Good understanding of digital marketing and marketing/ad-tech (tracking, funnels, kpi’s, …);
• Comprehensive relevant work experience in similar positions in digital marketing;
• Excellent organizational skills and problem solving capabilities with keen attention to details;
• Experience using SQL;
• Knowledge of Python/R or similar programming languages;
• Knowledge of one or more data visualization tools (i.e. DataStudio, Tableau, PowerBI, etc.);
• A basic understanding of statistical techniques for purposes of interpreting summary metrics/confidence intervals as well as hypothesis testing;
• Innovative, curious and positive mindset focused on making things happen;
• Excellent communication & collaboration skills, giving and receiving feedback;
• Good written and verbal communication skills in English;
• A self-starter and team player, who also likes to have fun!

What’s in it for you?
The best talent deserves the best benefits

At eDO, we want you to be a part of our success story and great culture.
Here’s what we offer:

• Prime Plus membership, Competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and the possibility of choosing your equipment and, even better, keeping it for free after 3 years.
• Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program.
• Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
• At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcome, not time-in-seat. You’ll be able to find the right work-personal life balance that suits you best.
• Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
• Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You’ll work in an Agile Mindset environment with recognition at our core.

If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key of our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation.

Job Summary