Martech Strategist, Seville

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Omega CRM is a Merkle & Dentsu company, a leader in the development of Customer Experience services, with over 20 years of experience in the use of Technology applied to Marketing. We provide a unique Customer Relationship with a main focus on Innovation and are looking for a Martech Strategist to grow our martech stack practice. This role is for someone passionate about shifting the boundaries of marketing and technology with a holistic approach, emphasizing marketing automation, personalization, and intelligence with cutting-edge technology and suppliers.

As an important member of the Marketing Services department, this role should integrate strategic thinking, problem-solving skills, and cross-functional collaboration to execute marketing strategy, drive innovation, and achieve business results. The candidate must understand not only the practical applications of the marketing craft but also the technology we use to make it happen.

Success in this role will involve utilizing past experience to analyze business needs and partnering with Omega business development, operations, and tech teams to design evolutive roadmaps aimed at improving Customer Experience maturity for Omega CRM's current and potential clients, with a consultancy and pre-sales approach.

ROLE RESPONSIBILITIES

• Design, advise, and pre-sell marketing and technology solutions to help OmegaCRM clients evolve in their digital maturity and relationship with their clients.
• Design an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.
• Participate in collaboration proposals with potential clients focusing on the design of solutions from a technical point of view and with a business focus.
• Act as a business analyst to map business needs (KPIs) with the development of client capabilities, through services and implementation projects of martech tools.
• Participate in projects: detailed definition of customer experience improvement strategies focusing on Marketing Automation and improving the relationship with consumers throughout their complete life cycle.
• Research and recommend new marketing technology products, potentially overseeing training of marketing software and customer adoption.
• Guarantee integration of marketing technology products with non-marketing systems.
• Train and support marketing technology products.
• Understand marketing technology products integrations and building blocks.
• Serve as a super-user and product evangelist for the full stack of Martech products, leading and inspiring marketing tech initiatives throughout the company.
• Oversee marketing intelligence and provide actionable insights to clients or internal stakeholders.
• Accompany the marketing corporate team to marketing events, demos, and client locations.
• Deliver presentations and perform product demonstrations.
• Research market trends and associated technologies to identify the most impactful opportunities and trending topics.

YOUR KNOWLEDGE AND SKILLS

• Minimum 2 years of experience specifying MarTech/Adtech business development.
• Bachelor's degree in computer science, information technology, marketing, business, or related fields.
• Skilled at translating technology into solutions that solve business problems.
• Proven working experience in leading Salesforce Marketing Cloud (SFMC) CRM solutions or other similar products.
• Understanding of the Customer Data Platform concept and specific knowledge of Salesforce Data Cloud.
• Deep understanding of Marketing Automation, Personalization, Data-Driven Marketing (DDM), Multitouch Attribution (MTA), Audiences Management, and Web Analytics.
• Strong experience in Campaign/CRM/Direct Marketing, preferably within an agency or consultancy environment.
• Previous experience within digital advertising.

Will be a plus:

• Search engine optimization, Customer segmentation, Paid search, Social media, Paid media, Email marketing, Lead generation, and Database management.
• Experience supporting multiple implementation work-streams simultaneously.
• Strong collaboration and communication skills while working with SMEs, C-Levels, PMO, and business users/stakeholders to drive business analysis/user requirements.
• Self-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills, with the ability to adapt quickly to shifting priorities.
• Great negotiation, persuasion, and problem-solving skills.
• Exceptional organizational and time management skills.
• Passionate technologist and innovative visionary.

What do we offer

• Permanent contract.
• Flexible Schedule. We make it easy for you to balance your professional and personal life.
• Certifications plan. Improve your skills and receive official certificates from our main partners.
• Home Office. You decide, and we support you.
• Flexible retribution (public transport ticket, restaurant ticket, etc.).
• Health insurance.
• OMEGA in action. Our commitment to a better society is not just an intention.
• Professional development: Evolve, grow, and achieve your career goals.

About us

We are a digital global company whose mission is to accelerate the business experience (BX) of our customers. Our 360 solutions allow business transformation and acceleration through technology and data applied to Customer #OmnichannelExperiences in fields such as #CustomerServices, #eCommerce, #Analytics, or #Marketing. We target companies from various fields such as #Retail, #LifeandSciences, #Manufacturing, as well as #Education, #NonProfit, #NGO, etc. We are one of the top 3 partners of #Salesforce in Europe. Our team consists of over 500 people from 24 nationalities based in Spain and France, who possess extensive knowledge and experience in business processes and technology while enjoying what they do. Key to our success is the knowledge of our people. We are an innovation and Outstanding Knowledge award-winning Salesforce Consulting Partner. Our priority is the well-being of the team. We foster a collaborative culture, supported by our company values: #Talent, #Flexibility, #Commitment, and #Innovation. We bring these values to everything we do. #TogetherWeGrow