Martech Strategist

Omega CRM is a Merkle & Dentsu company, leader in the development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with a main focus on Innovation. We are looking for a Martech Strategist to grow our martech stack practice, who is passionate about shifting boundaries of marketing and technology with a holistic approach and special focus on marketing automation, personalization, and intelligence with cutting-edge technology and suppliers.

As an important member of the Marketing Services department, this role should integrate strategic thinking, problem-solving skills, and cross-functional collaboration to execute on marketing strategy, drive innovation, and business results. Moreover, it must understand not only the practical applications of the marketing craft but also the technology we now use to make it happen.

Success in this role will utilize past experience to analyze business needs, partner with Omega business development, operations, and tech teams, to design evolutive roadmaps to improve Customer Experience maturity for Omega CRM current and potential clients, with a consultancy and pre-sales approach.

ROLE RESPONSIBILITIES

• Design, advise, and pre-sales of marketing and technology solutions to help Omega CRM clients evolve in their digital maturity and relationship with their clients.
• Design an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.
• Participate in collaboration proposals with potential clients focusing on the design of solutions from a technical point of view and with a focus on business.
• Act as a business analyst to map business needs (KPIs) with the development of client capabilities, both through services and implementation projects of martech tools.
• Participate in projects: detailed definition of customer experience improvement strategies with a focus on Marketing Automation and improving the relationship with consumers in their complete life cycle.
• Research and recommend new marketing technology products. Potentially oversee training of marketing software and customer adoption.
• Guarantee integration of marketing technology products with non-marketing systems.
• Train and support marketing technology products.
• Understand marketing technology products integrations and building blocks.
• Serve as super-user and product evangelist for the full stack of Martech products. Lead and inspire marketing tech initiatives throughout the company.
• Oversee marketing intelligence and provide actionable insight to clients or internal stakeholders.
• Accompany the marketing corporate team to marketing events, demos, and client locations.
• Deliver presentations and perform product demonstrations.
• Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.

YOUR KNOWLEDGE AND SKILLS

• Minimum 2 years' experience specifying MarTech / Adtech pre-sales processes.
• Skilled at translating technology into solutions that solve business problems.
• Proven working experience in leading Salesforce Marketing Cloud (SFMC) CRM solutions or other similar products.
• Understanding of Customer Data Platform concept and specific knowledge of Salesforce Data Cloud.
• Deep understanding of Marketing Automation, Personalization, Data Driven Marketing (DDM), Multitouch Attribution (MTA), Audiences Management, and Web Analytics.
• Strong experience in Campaign / CRM / Direct Marketing, preferably within an agency or consultancy.
• Previous experience within digital advertising.

Will be a plus :

• Search engine optimization, Customer segmentation, Paid search, Social media, Paid media, Email marketing, Lead generation, and Database management.
• Experience with supporting multiple implementation work-streams simultaneously.
• Strong collaboration and communication skills while working with SMEs, C-Levels, PMO, and business users / stakeholders to drive business analysis / user requirements.
• Self-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting priorities.
• Great negotiation, persuasion, and problem-solving skills.
• Exceptional organizational and time management skills.
• Passionate technologist and innovative visionary.

What do we offer

• Permanent contract.
• Flexible Schedule. We make it easy. Balance your professional and personal life.
• Certifications plan. Improve your skills and get the official certificate from our main partners.
• Home Office. You decide and we support you.
• Flexible retribution (public transport ticket, Ticket restaurant, …).
• Health insurance.
• OMEGA in action. Our commitment to a better society is not just an intention.
• Professional development: Evolve, grow, and get where you want to go.

About us

We are a digital global company whose mission is to accelerate the business experience (BX) of its customers. In concrete terms, our 360 solutions allow business transformation and acceleration by means of technology and data applied to Customer #OmnichannelExperiences in fields such as #CustomerServices, #eCommerce, #Analytics, or #Marketing. We target companies from different fields such as: #Retail, #LifeandSciences, #Manufacturing, but also #Education, #NonProfit, #NGO, etc. We are one of the top 3 partners of #Salesforce in Europe. Our team is composed of more than 530 people of 24 nationalities based in Spain and France, who have wide knowledge and experience that understands business processes and technology while enjoying what they do. Key to our success is the knowledge of our people. We are an innovation and Outstanding Knowledge award-winning, Salesforce Consulting Partner. Our priority is the well-being of the team. We foster a collaborative culture, involved and supported by our company values: #Talent, #flexibility, #commitment, and #innovation. We bring them to everything we do. #TogetherWeGrow