Marketing Specialist - retail company

Minimum Requirements:

• At least 3+ years in digital marketing
• Advanced English level

E-commerce Strategy and Performance

• Collaborate with the E-commerce Manager to align marketing initiatives with overall e-commerce goals, focusing on traffic growth, retention, and conversion rate optimization (CRO).
• Coordinate with external paid media agencies for execution of campaigns (Google Ads, Meta Ads, TikTok Ads, Programmatic), ensuring performance aligns with KPIs, ROI targets, and brand positioning.
• Monitor and analyze campaign performance, providing actionable insights and recommendations to optimize results.
• Assist in developing and executing A/B testing plans in collaboration with the e-commerce team to drive continuous improvement.

CRM and Customer Retention

• Manage and optimize CRM initiatives, including email marketing workflows, segmentation strategies, and automated campaigns to improve customer retention and lifetime value.
• Collaborate with internal teams to ensure personalized and targeted communication across all customer touchpoints.
• Analyze customer data and behaviors to identify trends, opportunities, and areas for engagement improvement.
• Report on CRM performance metrics such as open rates, click-through rates, churn, and retention rates, delivering actionable insights for optimization.

Organic Social Media Management

• Oversee day-to-day operations of organic social media channels (Instagram, Facebook, TikTok, LinkedIn), ensuring alignment with brand strategy and objectives.
• Develop and maintain a social media content calendar in collaboration with the Community Director to drive engagement, organic growth, and brand visibility.
• Monitor and analyze organic traffic, audience growth, and engagement performance, iterating on strategies based on insights.

Community Engagement Collaboration

• Support the Community Director in developing initiatives to engage and grow the community across social and community platforms.
• Coordinate community-focused events such as webinars, live sessions, and meetups to foster interaction and build stronger relationships.
• Develop content for community-driven campaigns, including newsletters, blogs, and social media posts that align with the community's needs.

Additional Benefits:

• Professional development
• One day of remote work per week
• Health insurance
• Intensive workday on Fridays and during summer