Marketing Specialist - retail company

Page Personnel
Madrid
EUR 50.000 - 70.000
Descripción del empleo

Minimum Requirements:

  • At least 3+ years in digital marketing
  • Advanced English level

E-commerce Strategy and Performance

  • Collaborate with the E-commerce Manager to align marketing initiatives with overall e-commerce goals, focusing on traffic growth, retention, and conversion rate optimization (CRO).
  • Coordinate with external paid media agencies for execution of campaigns (Google Ads, Meta Ads, TikTok Ads, Programmatic), ensuring performance aligns with KPIs, ROI targets, and brand positioning.
  • Monitor and analyze campaign performance, providing actionable insights and recommendations to optimize results.
  • Assist in developing and executing A/B testing plans in collaboration with the e-commerce team to drive continuous improvement.

CRM and Customer Retention

  • Manage and optimize CRM initiatives, including email marketing workflows, segmentation strategies, and automated campaigns to improve customer retention and lifetime value.
  • Collaborate with internal teams to ensure personalized and targeted communication across all customer touchpoints.
  • Analyze customer data and behaviors to identify trends, opportunities, and areas for engagement improvement.
  • Report on CRM performance metrics such as open rates, click-through rates, churn, and retention rates, delivering actionable insights for optimization.

Organic Social Media Management

  • Oversee day-to-day operations of organic social media channels (Instagram, Facebook, TikTok, LinkedIn), ensuring alignment with brand strategy and objectives.
  • Develop and maintain a social media content calendar in collaboration with the Community Director to drive engagement, organic growth, and brand visibility.
  • Monitor and analyze organic traffic, audience growth, and engagement performance, iterating on strategies based on insights.

Community Engagement Collaboration

  • Support the Community Director in developing initiatives to engage and grow the community across social and community platforms.
  • Coordinate community-focused events such as webinars, live sessions, and meetups to foster interaction and build stronger relationships.
  • Develop content for community-driven campaigns, including newsletters, blogs, and social media posts that align with the community's needs.

Additional Benefits:

  • Professional development
  • One day of remote work per week
  • Health insurance
  • Intensive workday on Fridays and during summer
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