Marketing / Go-To-Market Advisor - Spain, Italy

As the Marketing - GoToMarket Advisor for IT & ES, you will be at the forefront of some exciting evolutions on top of running our existing product lines – Special focus on Can-Am 2WV and Sea-Doo PWC.

For this, we are seeking a passionate marketer with a customer-centric mindset and a solid understanding of what it takes to deploy consumer engagement strategies on the field and engage the network in activating local marketing initiatives.

The Marketing - GoToMarket Advisor will have the opportunity to collaborate with a large diversity of stakeholders within the regional organization, as well as with external agency partners.

YOU’LL HAVE THE OPPORTUNITY TO :

In-market consumer engagement planning and execution (50%): develop and execute an annual engagement plan to support local strategies and meet sales / profit goals for Can-Am On-Road Off-Road and Sea-Doo.

Lead tactical initiatives from the marketing plan:

• Support local strategic growth initiatives
• Boost brand visibility through earned media and PR collaboration
• Provide local content for regional storytelling
• Ensure website content accuracy
• Track, measure, and report results

Dealer Marketing (30%): advise and support the dealer network in building and executing local action plans enhancing consumer experience at dealership and driving retail effectiveness.

• Guide dealers in creating and executing marketing plans using BRP tools
• Maximize Coop program benefits and implement corporate marketing claims
• Drive dealers' digital transformation with Tier 3 digital solutions

Market Monitoring (20%): Fuel our retail machine getting closer to the market and creating agility in the decision process. Gather market trends and insights, and key quantitative and qualitative competitive information.

• Collect market trends, insights, and competitive data
• Recommend Go-to-Market adjustments to maintain / gain market share
• Act as in-market product specialist and ensure team readiness
• Validate assets for promo activations at dealer level

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Bachelor in Marketing, Business Administration or similar
• Around 5 years of experience in Marketing
• Knowledge of digital marketing is a plus
• Affinity with the powersport / motorcycle / automotive industries preferred
• Fluent in Italian, Spanish, and English is a must; other language skills are a plus.
• Business Acumen: Align marketing strategy with field operations, understanding dealership realities.
• Go-Getter Attitude: Pragmatic, efficient, results-driven, and accountable.
• Collaborative Spirit: Inclusive, empathetic communicator, eager to build strong dealer partnerships.
• Matrix Environment: Skilled at cross-functional collaboration in a matrix structure.

The role is based remotely in Spain. Occasional travel within IT & ES and to EMEA HQ (Switzerland) can go up to 30% of the time depending on seasonality.