Marketing Automation Specialist, Barcelona

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Marketing Automation Specialist, Barcelona

Client:

team.blue

Location:

Barcelona, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

4

Posted:

06.03.2025

Expiry Date:

20.04.2025

Job Description:

Marketing Automation Specialist Driving Growth Through Automation

Are you passionate about marketing automation and optimizing the customer journey? Do you thrive on transforming data into strategic decisions and improving conversion rates at every stage of the funnel? If you're looking for an exciting challenge in a fast-growing environment, we want to meet you!

What will you be doing?

You will be part of the Spanish Marketing team within team.blue, a rapidly expanding group with over 3M customers across Europe. Working with Nominalia, Webempresa, and Ubilibet, you will collaborate closely with marketing specialists, sales teams, and data analysts to enhance automation processes and improve customer experience.

1. Design, implement, and optimize marketing automation campaigns (onboarding, cross-selling, retargeting, win-back, etc.).
2. Develop lead nurturing and lead scoring strategies to improve conversion rates at every stage of the funnel.
3. Manage and optimize the marketing automation platform integration with CRM and other tools.
4. Analyze campaign performance and provide reports to marketing, sales, and customer care teams.
5. Implement A/B testing strategies to optimize conversion rates and ROI.
6. Ensure GDPR compliance in all automation activities.
7. Contribute to marketing projects beyond automation, such as writing emails, designing landing pages, and coordinating workflows.

What are we looking for?

1. Previous experience in marketing automation and expertise in tools such as HubSpot, Make, Zapier, Metricool, Hootsuite, or Typeform.
2. Knowledge of Data Visualization and BI tools (Excel, Tableau, Google Data Studio, etc.).
3. Strong analytical mindset and a data-driven approach to optimize campaigns and processes.
4. Excellent communication skills and ability to collaborate with different teams.
5. Highly organized, autonomous, and able to manage multiple projects simultaneously.
6. Languages: Advanced Catalan and English.

Bonus Points:

1. Experience in tech companies or SaaS.
2. Knowledge of WordPress, WooCommerce, or Site Builders.
3. Certifications in HubSpot or Google.

What do we offer?

1. Hybrid flexibility: a great balance between remote work and office collaboration.
2. Real impact: work on key projects in a fast-growing team.
3. Professional growth: learning opportunities and career development in the industry.
4. Inclusive culture: a team where everyone is welcome, and collaboration is key.

"Come as you are"

We believe in an environment where respect, diversity, and trust are the foundation of our success. Beyond technical skills, we value attitude, transparency, and teamwork.