Industry Activation Strategist, Spain, Madrid

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Industry Activation Strategist, Spain, Madrid

Client:

TikTok

Location:

Madrid, Spain

Job Category:

Other

EU work permit required:

Yes

Job Description:

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us: Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.

TikTok's Spain Global Business Solutions team works with some of the largest organizations in Spain across all categories. They are responsible for enabling advertising on the platform and connecting users with brands. This is an important role reporting into the Global Business Solutions team.

The Industry Activation Strategist will have deep knowledge of the vertical industry business landscape, online advertising, consumption patterns, and campaign measurement. This role will be responsible for conducting industry research, developing tactical campaign strategies that address key client/industry challenges, and generating insights that feed vertical-wide strategic priorities. You anticipate how client decisions are made, persistently explore and uncover the insights that shape the vertical, and can clearly articulate how our product suite can help clients in the vertical industry grow their business on TikTok.

The Industry Activation Strategist will work cross-functionally, with the Customer Success Lead, Business Analyst, Client Solutions Managers, Brand Partnership Managers, Product Solutions & Operations, Global Business Marketing, Creative Consultant, Measurement, and Research & Insights teams.

Responsibilities:

1. Collate vertical learnings & insights across various internal & external data sources (campaign data / learnings, platform user data, market data, case studies, product data).
2. Monitor internal/external product updates, international case studies, organic and paid creative inspiration, emerging creators, competitor product developments, etc., specific to the vertical's business challenges.
3. Identify winning campaign strategies/templates/narratives that can provide maximum business value and drive continuous consumption in the vertical.
4. Scale insights and strategies across the vertical to elevate client pitches and/or drive adoption & standardization of winning campaign strategies.
5. Attend high-value client meetings as a key point of reference for clear and authoritative market research and industry insights.
6. Identify, collect, and analyze client performance data and work with the Business Analyst to improve data insights.

Minimum qualifications:

1. Strong verbal and written communication and presentation skills for data storytelling, with the ability to translate data into actionable insights.
2. Demonstrated experience using advertising data to craft campaign strategies across full funnel objectives.
3. Strong understanding of TikTok's product & measurement suite.
4. Fluency in Spanish and English.

Preferred qualifications:

1. Ability to collaborate with internal stakeholders to drive alignment on recommended campaign strategies.
2. Expert in digital marketing.
3. Proactive attitude with a growth mindset, eager to learn, with ego in check.
4. Excellent critical thinking & analytical skills.