Head of Marketing

The Marketing and Communications Officer is responsible for developing, managing, and executing marketing and communication strategies that promote the school’s brand, increase student enrolment, and enhance engagement with internal and external stakeholders. The role involves overseeing digital and traditional marketing, public relations, branding, and event coordination to ensure a consistent and professional representation of the school’s values and ethics throughout all phases of the Parent Experience Journey.

Marketing and Brand Management

• Develop local market parent and competitor understanding to feed into the definition of the ‘DNA’ of the school and the work led by the Spain Marketing, Communications and Admissions Director on the brand equity framework, USP, message house and brand style guide.
• Develop and implement an annual Marketing Plan in collaboration with the Director as part of the school's Development Plan, ensuring adherence to the allocated budget.
• Coordinate all marketing and advertising efforts, including social media, the school website, photography, video production, yearbooks, brochures, and corporate identity materials.
• Ensure brand consistency using brand style guide across all communications, collateral, merchandising, visual merchandising and maintaining alignment with the school’s values and professional image.
• Monitor and manage prestigious school rankings to enhance the institution’s visibility and reputation.
• Work with the Spain Head of Marketing & Communications and European team to ensure that décor / furnishings in the buildings (current and planned) reflect the brand positioning and visual identity.

Digital Marketing & Social Media

• Manage the school’s website and social media presence, creating engaging content and optimizing online platforms to increase student enrolments.
• Work with the central teams to optimize SEO and implement recommendations for improvement.
• Develop and execute digital marketing campaigns, including paid advertising, SEO, and email marketing, working closely with agencies when needed.
• Write the copy and provide any visual imagery requested for paid campaigns.
• Develop and implement the social media strategy and execution in the school.
• Support and execute the email marketing strategy and plan for the school to support Admissions in nurturing leads.
• Conduct benchmarking to track market trends and competitor activities, identifying opportunities for growth and innovation.

Communications and Public Relations

• Manage and oversee all internal and external communications, including press releases and media relations, ensuring effective coverage of the school’s events and initiatives.
• Understand what both internal and external stakeholders want to hear and support the development of a content calendar which delivers key messages in a timely and engaging way in line with key brand messages and school pillars.
• Achieve the right tone and voice in all communications.
• Open and develop new communication channels to engage with parents, students, and external stakeholders effectively.
• Liaise with various media outlets to organize and oversee all advertising and promotional campaigns.
• Ensure compliance with data protection regulations (GDPR) in collaboration with the Data Protection Officer (DPO).
• Work closely with school teams to understand activities and events so that content for communications can be captured both visually (photo & video) and written.
• Work with school guidelines to edit and screen materials for production (according to school policies and safeguarding guidelines).

Event Management and Community Engagement

• Review and sign off the annual event calendar and schedule for the schools, aligning the Heads of Schools and school SLT as appropriate, ensuring that as many events as possible are optimized for parent recruitment.
• Plan, organize, and supervise school events to enhance community engagement and brand awareness.
• Oversee the development and execution of event management procedures to ensure all events are executed efficiently and effectively.
• Support the Events Manager to develop and execute creative themes for major events that bring to life the unique identity of the school.
• Oversee the marketing of major events through external outreach, media, PR and communications.
• Support and coordinate alumni association activities to foster relationships with former students.
• Organize team-building activities for school staff in collaboration with the HR department.
• Attend institutional events alongside the Director and Admissions Director to represent the school.

Creation of Marketing Collateral

• Design and produce marketing collateral, including brochures, flyers, banners, and other promotional materials.
• Ensure all printed and digital materials align with the school's branding guidelines and visual identity.
• Work with designers, photographers, and videographers to create compelling visual and written content.
• Manage the development of the school’s yearbook, ensuring high-quality production and consistency with brand standards.
• Oversee the distribution and usage of marketing materials to maximize reach and engagement.
• Assist in organizing and overseeing summer school marketing and promotions in collaboration with the programme coordinator.

Enrolment and Admissions Support

• Assist in attracting new students by increasing engagement through marketing campaigns and promotional events.
• Develop CRM strategies to manage and nurture prospective student inquiries effectively.
• Monitor enrolment data and adjust marketing strategies to maximize recruitment efforts.

Timetable : 8 : 30 h - 16 : 30 h (lunch & breakfast provided)