(H626) | Avis Budget Group Sem Specialist Fluent In German

Avis Budget Group is looking for a motivated PPC Specialist fluent in German to develop the PPC strategy for the allocated region. The role will require you to own and manage PPC for the German-speaking markets and conduct the usual aspects of any PPC role to drive performance, such as SQRs, improving ads & extensions, monitoring performance, and general maintenance. You will also be responsible for running and developing the strategy for RLSA, GDN, YouTube, and Gmail Ads.

As part of the role, you will work closely with local marketing teams to tailor PPC and on-site strategy for your allocated region.

We want you to have:

1. Previous PPC experience
2. Experience with bid management tools such as Google Search Ads 360, Marin, and Kenshoo
3. Deep understanding of automated bidding
4. A/B testing & optimizing
5. Experience with SQRs and keyword optimization
6. Native or fluent German and fluent English
7. Good reporting skills
8. Experience using automation to enhance data, ad copies, and improving performance
9. Able to successfully deliver effective PPC initiatives that drive performance improvements

Ideal & according to experience, it would be great if you have:

1. Exposure to/management of Remarketing, GDN, YouTube, and Gmail Ads
2. Setup or experience of working with Automation Systems
3. Setting up and measuring the effectiveness of promotions
4. Landing page improvement/CRO strategy
5. Budgeting