Global Enterprise Solutions Senior Marketing Manager

Company Overview:

The Straumann Group is a global leader in tooth replacement and orthodontic solutions. The Group researches, develops, manufactures, and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic, and preventive dentistry. Headquartered in Basel, Switzerland, the Group employs more than 10,000 people worldwide, with products, solutions, and services available in over 100 countries through a broad network of distribution subsidiaries and partners.

Culture and Values:

People and culture are the Straumann Group’s greatest assets, key to high performance and sustainable success. The company fosters a culture of trust and collaboration, embraces diversity, promotes agility, learning, and innovation, creates opportunities, and encourages responsibility and ownership. The fundamental driver of this culture is the player-learner mindset, which it seeks to inspire and nurture in every employee.

Straumann Group Enterprise Solutions:

Straumann Group Enterprise Solutions develops long-term business partnerships with large-scale Dental Support Organizations (DSOs) globally. Leveraging Straumann Group brands and services across all product segments (Implants, Bone Regeneration, Digital, Orthodontics, and Preventive), Enterprise Solutions aims to be the leading partner of choice for DSOs by offering winning business concepts and differentiated solutions and services. We are committed to supporting:

1. DSOs in achieving End-to-End Clinical Excellence with best-in-class treatment quality and reduced care delivery variability.
2. Advancing general dentistry skills through a customized DSO online campus and learning pathways.
3. The entire value creation model, helping DSOs grow their practices by incorporating new treatment concepts, enhancing patient experience, and driving innovation.

Job Purpose:

The Global Enterprise Solutions Marketing Manager is responsible for the implementation and continuous development of the global marketing plan and strategy for Straumann Group Enterprise Solutions’ portfolio dedicated to DSO customers: Enterprise Specialty Workflows, Enterprise Operations, and Enterprise Services under the newly established brand, Straumann Group Enterprise Solutions. This includes the establishment of the solutions and services portfolio value proposition. The role reports to the Global Head of Executive Engagement.

Key Responsibilities:

1. Strategic Marketing Strategy Development:
   Develop and implement a comprehensive global marketing strategy focused on enterprise customers. Align marketing initiatives with overall business objectives to drive growth and market penetration. Analyze global market trends, consumer behaviors, and competitor activity to identify opportunities and adjust marketing plans accordingly.
2. Product Marketing and Storytelling:
   Craft a compelling marketing story around product offerings tailored for enterprise audiences. Develop messaging frameworks that highlight product value propositions and differentiators. Collaborate with product teams to ensure accurate and impactful representation of products in all marketing materials. Ensure sales teams are equipped with the necessary tools and training assets to engage with dental professionals effectively.
3. Creative Campaign Development:
   Lead the creation of innovative and effective marketing campaigns to drive lead generation and customer engagement. Oversee the development of creative assets, ensuring alignment with brand guidelines and campaign objectives. Partner with creative teams to produce high-quality content that resonates with enterprise customers.
4. Enterprise-Focused Lead Generation:
   Design and execute multi-channel campaigns aimed at generating and nurturing enterprise leads. Utilize data-driven approaches to optimize campaign performance and ROI. Partner with sales teams to ensure seamless lead handoff and follow-through.
5. Collaboration and Stakeholder Management:
   Work closely with cross-functional teams, including sales, product, and regional marketing teams, to align strategies and ensure cohesive execution. Build strong relationships with external partners, agencies, and vendors to amplify marketing efforts.
6. Performance Measurement and Reporting:
   Define key performance indicators (KPIs) to measure the success of marketing initiatives. Analyze campaign performance data to derive insights and inform future strategies. Prepare and present regular reports to leadership on marketing effectiveness and ROI.

Qualifications:

1. Education: Master’s or University degree (specialization in Marketing/Branding is an advantage).
2. Experience: 5+ years of marketing experience in a commercial setting with a major healthcare manufacturer/provider, focusing on strategic planning, storytelling (such as creating brand narratives or customer success stories), and lead generation.
3. Skills: Excellent analytical, problem-solving, and project management skills. Strong leadership and communication abilities with a data-driven approach to decision-making.
4. Experience in working in a matrix organization and in a global setup with a strong customer focus.
5. Language: Fluency in English (written and spoken) is a must; additional languages (e.g., Spanish, French, Italian) are advantageous.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Employment Type: Full Time

Alternative Locations: Spain: Madrid

Travel Percentage: 0 - 30%

Requisition ID: 14946