German Enterprise Marketing Manager - Barcelona

Define and drive the engagement strategy for the Enterprise target accounts to deliver decision maker engagements and pipeline coverage for the sales organization.

Create and manage the marketing plan related to the target accounts to support activities that penetrate new accounts and accelerate opportunities through the pipeline to improve deal velocity.

Develop a half-year enterprise marketing budget plan, spend the budget compliant and be accountable. Track and measure the ROI and success level of marketing activities of target accounts in the enterprise segment according to budget guidelines.

Create and manage the Enterprise Marketing and Exec Engagement program in region by leveraging Corporate programs where appropriate. This includes message definition, collateral generation, and creation of Exec Engagement forums and opportunities using industry events, existing and custom events, and ABM activities.

Ensure that enterprise sales and marketing objectives, strategies, and execution are aligned to ensure effective teamwork. Manage effective bi-directional communications with enterprise sales.