FL-049 Digital Content Specialist - Health Care Agency

¿Dónde vas a trabajar?
You will be hired by an agency, but to work for a single client, dedicating 100% of your time to their offices, a renowned multinational in the healthcare sector.

¿Qué harás en tu nuevo puesto?
Develop and execute a detailed online content strategy, in line with the company's marketing objectives and the Integrated Customer Business Plan.
Ensure the development of content that fosters engagement and supports the marketing strategy, with focus in online educational activities for Health Care Professionals and patients.
Supervise and coordinate the creation of various content types, such as eCME programs, webcasts/webinars, web pages, blog posts, videos and infographics.
Stay updated with emerging content formats to stay competitive, and proactively recommend innovation opportunities.
Align with the Channels & Automation / Business teams to develop and implement strategies for distributing content across various channels, including social media, email and other platforms.
Create and oversee editorial calendars to ensure a consistent flow of content.
Make sure produced content is based on the SEO best practices to enhance visibility and search engine rankings.
Use analytics tools to measure content performance and recommend ideas and best practices for improvement.
Create regular reports on content performance and communicate insights.
Manage external vendors (local and international) contracted to provide educational services.
Make sure that all content complies with legal, regulatory and ethical standards, including medical, copyright and privacy regulations.

¿A quién buscamos (H/M/D)?
University degree from an accredited institution.
Advanced English level.
Experience of 4+ years in Digital Content marketing related positions.
Knowledge in the implementation of online educational methodologies and materials: LMS, eCME, webinars...
Knowledge of content management systems (CMS), marketing automation tools and other relevant technologies.
Ability to predict audience preferences with an editorial mindset.
Experience in Life Sciences environment.
Project management skills and attention to detail.

¿Cuáles son tus beneficios?
You will usually work remotely on Mondays and Fridays, with a half-day schedule on Fridays.
The offices are located on Castellana.
You will be fully dedicated to a multinational healthcare company.