Especialista en Marketing- Sener Digital

Descripción del trabajo

Product Marketing Specialist - Home Solutions

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to the Product Marketing Manager.

Your role and responsibilities

• Manage the ABB-Welcome door entry system and home automation product portfolio.
• Implement product marketing strategies to meet business objectives in collaboration with the Home Solutions Business Developer.
• Bridge the gap between product development and market success by implementing marketing activities and supporting the sales team with appropriate product knowledge and training.
• Conduct extensive research to understand the target audience, market trends, and competitiveness by visiting customers regularly together with the sales organization.
• Develop and execute marketing strategies to increase product awareness and sales, including defining and communicating product value propositions.
• Achieve order demand targets by overseeing progress regularly and defining and implementing sales and promotion plans.
• Analyze sales data and gather market feedback to evaluate product performance and adjust marketing strategies accordingly.
• Provide the sales team with the necessary tools, training, and materials to effectively sell the product.
• Support product price positioning aligned with local strategy by compelling price variation analysis.

You will join a dynamic, talented, high-performing, collaborative team, where you will be able to thrive.

Qualifications for the role

• Experience in working with customer-centric methodologies and marketing foundations along the electrical market.
• Ability to demonstrate skills in electrical/electronic project definition, on-site electrical operation, or product portfolio management.
• Innovative in communication, initiative, leadership, curiosity, and ability to manage multiple tasks/projects with a results orientation.
• Bachelor’s degree in Electricity or Electronics, or similar. Vocational training degree, such as FP, is also valuable.
• Fluent in English.

What's in it for you?

• Work in a company with a strong technology legacy and deeply rooted in local communities.
• Flexibility: we have hybrid work options, make the best out of them!
• Enjoy a supportive and solution-driven team environment.

Benefits

• Meal allowance
• Flexible work practices
• Company mobile phone
• Learning & development offering
• Career advancement opportunities

More about us

ABB Electrification is a global technology leader enabling the efficient and reliable distribution of electricity from source to socket. With more than 50,000 employees across 100 countries, we collaborate with our customers and partners to solve the world’s greatest challenges in electrical distribution and energy management. As the energy transition accelerates and electricity demands grow, we are electrifying the world in a safe, smart and sustainable way. At ABB, we are ‘Engineered to Outrun’, and we are passionate about helping our customers and partners do the same. We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe. #MyABBStory