EMEA Marketing Strategy and Analytics Manager

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EMEA Marketing Strategy and Analytics Manager, Madrid

Client:

Location: Madrid, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

06.03.2025

Expiry Date:

20.04.2025

Job Description:

We are searching for an experienced and results-driven Marketing Analyst to be a strategic thought partner to our regional Marketing leadership. The ideal candidate will be an expert at using data to drive GTM strategies, bringing a regional perspective to understand customer behavior, and measure marketing and GTM performance.

As a Marketing Strategy and Analytics Manager, you will be responsible for helping Zendesk hit its overall pipeline and revenue targets. You will be partnering with senior Marketing executives to solve the most important strategic growth opportunities, improve operational efficiency, use data to manage the business to metrics and evaluate the effectiveness of campaigns and channels with a strong focus on ROI. You will also be responsible for leading, executing and scaling operational and planning processes (e.g., building growth strategy, setting metric targets) in partnership with cross-functional stakeholders (e.g., Finance, Rev Ops).

The candidate should have a strong strategic mindset and communication skills and collaborate with cross-functional stakeholders to drive critical business decisions.

Key Responsibilities:

1. Lead and provide recommendations on a variety of decision-making projects that will shape Zendesk's future growth strategy.
2. Evaluate and optimize marketing campaigns based on industry best practices, providing recommendations on performance, and deep analyses to improve engagement with marketing content, funnel metrics, and likelihood to buy.
3. Help manage marketing budgets and allocate resources effectively to maximize ROI.
4. Support marketing leadership on critical investment decisions.
5. Act like an owner in driving strategic planning processes through data-driven recommendations (e.g., annual growth planning, headcount planning, budget planning, quota setting).
6. Track business performance and provide insights and recommendations to advise leadership, crafting raw data and analysis into well-written and persuasive visual content.
7. Lead development and maintenance of Tableau dashboards which track the performance of the Marketing organization globally.
8. Establish strong working relationships with peers in other Operations teams and cross-functional partners (revenue operations, sales leadership, finance, and SDR management) to achieve objectives.
9. Stay up-to-date with the latest marketing trends, technologies, and best practices, and continuously look for opportunities to improve our marketing efforts.

Qualifications:

1. BS/BA in computer science, mathematics, economics, engineering or related degree is a plus.
2. 4+ years experience in marketing/analytics.
3. Advanced proficiency in Tableau and SQL.
4. Proficiency in SAS/Python/R is a plus.
5. Understanding of the B2B lead to opportunity and sales process.
6. Strong communication and data visualization skills; can easily create powerful visualizations that transform complex data into easily consumable, actionable insights.
7. Ability to effectively solve complex problems from high-priority strategic initiatives.
8. Experience in communicating effectively and presenting to Senior Executives.
9. Ability to build strong partnerships and collaborate with stakeholders.
10. A genuine teammate with exceptional collaboration skills for building relationships with anyone, anywhere.
11. A do-whatever-it-takes attitude to deliver exceptional quality on time and on budget.
12. Excellent organizational and time management skills, and attention to detail.
13. Motivation to stand out from the crowd, disrupting the norm to help the business win.

If you are a highly motivated individual with a passion for data-driven marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.