Ejecutivo / a de cuentas de publicidad (TV Local)

Descripción del trabajo

Reporting To : Vice President of Marketing and Licensing, EMEA / Vicepresidente de Marketing y Licencias, EMEA

Location : Spain

Just Play, a leading American toy company, is a passionate and trend-driven leader in the children’s consumer goods industry. Our products are an impressive mix of promotional and everyday items for the whole family. We work with the world’s leading children’s entertainment brands to manufacture and distribute exceptional products to every major mass retailer throughout North America and around the world.

As we expand internationally, we are opening offices in various key locations, including Spain. The UK office was opened in January 2021 to prepare for the direct sale and marketing of Just Play toys in the UK market. The Spain office will follow a similar pattern with a locally based core local role team, working closely with the UK-based EMEA team for strategic alignment and support.

Responsibilities :

• Partnering with the Sales Director, determine and execute a strong and effective trade marketing sell-in strategy to secure broad listings to deliver the annual sales targets, supporting all pre-agreed licensed and owned IP ranges.
• Promote our brands at retail (to both retail trade and to consumer via retailers) during relevant selling periods.
• Work closely with the consumer marketing team (managing media and PR activation), based in London.
• Determine the appropriateness of a traditional vs ‘digital first’ trade marketing strategy, clearly defining assets required to maximize the impact of activity, to ensure assets can be developed in advance of execution.