Progam Marketing Manager (Italian + English)

For one of our main IT customers based in Pozuelo de Alarcón, we are looking for a Product Marketing Manager profile to create, drive and execute marketing projects and programs in the Mediterranean region.

General Data:

• Type of contract: Indefinite
• Hours: 09:00h. - 18:00h. (40 hours)
• Location: Madrid (Hybrid 2 days in office)
• Start Date: ASAP
• Salary range: 38K - 40K

Key Tasks:

• Work closely with multiple stakeholders, communicating and setting expectations for deliverables.
• Manage a high volume of tasks within a tight timeframe.
• Submit weekly reports on time to enable team to deliver, whilst showing great attention to detail on repetitive tasks and large quantity data.
• Show an understanding of integrated marketing with a holistic approach.

Site content:

• Coordinate A/B testing together with merchandising team.
• Coordinate content update and prioritization with Merchandising team.
• Coordinate end to end execution of marketing activities in accordance with centralized online store category management, demand generation, e-mail and social marketing teams.
• Review localization of all assets.
• Create, manage and coordinate marketing calendars in Italy.

Demand generation:

• Work in collaboration with stakeholders on the Demand Generation team to grow and optimize traffic to online store.
• Support assets review and localization.
• Audit campaigns and report bugs through appropriate channels and tools.
• Maximize referrals to Store from O&O sites through partnership and alignment with O&O stakeholders.
• Drive the local emailing program.

Products, service and programs launch Management:

• Support product launches deployment and coordinate go-to-market activities.
• Ensure best in class products content/messaging and customer journey flow in coordination with Merchandizing team to drive higher conversion rate and average order value.
• Ensure optimal customer experience to grow the Net Promoter Score and satisfaction through all available levers (optimization of product pages and buying tips, development of customers Ratings & Reviews, site search tool optimization, identification and corrections of errors.
• Partner with CSS teams to understand and deliver geo voice of customers insights.
• Provide weekly benchmarks of Managed Retail pricing and offers.
• Provide ad-hoc benchmark of Managed Retail merchandising and demand generation activities.
• Provide ad-hoc benchmark of key competitors.

Analytics & Reporting:

• Store performance tracking using Adobe Analytics.
• Execute weekly core KPIs analysis on key product categories and product launches.
• Provide performance reports including insights and recommendations.

Candidate Requirements:

• 3+ Years in similar position ecommerce (following graduation).
• Master´s degree strongly preferred (or Bachelor´s degree with a strong experience profile).
• Use of analytics software.
• Italian native speaker, fluent/bilingual English, other languages are a plus.
• Strong grammar translations between languages.