Iberia OPEX Controller

The Role : Digital Performance Manager (EMEA ANZ)

Location : Remote (UK or Spain)

Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, CUB CADET, STANLEY and BLACK+DECKER.

What You’ll Do

As part of the Regional Digital team, the Digital Marketing Manager (reporting to the Digital Marketing Senior Manager, EMEA ANZ) will be leading the digital media strategy for 2 of our main brands in the EMEA ANZ region: DEWALT and STANLEY, with a strong focus on Paid Media and ensuring a clear alignment with the strategic vision defined by the Digital Marketing Senior Manager.

Are you a digital-savvy professional with a hands-on approach to paid media? We're looking for someone who knows the ins and outs of today's digital landscape and excels in Display, Video, Search, and Social media. If you're skilled in platforms like Google, Meta, Programmatic, and Amazon, and can seamlessly manage day-to-day planning and cross-team coordination between our central digital agency and local marketing teams, we want you on our team! Join us and be at the forefront of digital innovation.

A remote position with business operating hours within the CET zone. Please note that this position is not able to support visa sponsorships.

• Strategy Development: Align digital media strategy with the Senior Manager's direction and company principles. Collaborate to ensure brand strategies fit the Digital Transformation roadmap. Create a Test & Learn roadmap to identify effective strategies and share insights. Refine target audiences and set annual media goals for two brands. Coordinate with cross-functional teams for strategic campaign directions.
• Campaign Planning and Execution: Brief and manage communications with digital agencies for media plans. Lead campaign setup, optimization, and reporting. Provide updates on market issues and campaign status. Manage budgets, track performance, and assist with financial processes. Monitor campaign performance and provide strategic feedback. Work with the Analytics Manager on campaign dashboards and insights.
• Cross-Functional Collaboration: Align search strategy with the Regional Digital Marketing Manager. Plan campaigns with the Regional Sr Manager for DEWALT and STANLEY. Integrate product reviews into campaigns with the Operations Coordinator. Ensure proper analytics setup with the Analytics Manager.

Who You Are

Proficient in media buying platforms (Meta, Google, Amazon, TikTok) and knowledgeable in online media planning, brand, and performance media fundamentals. Independent, detail-oriented, and passionate about digital marketing with expertise in Display, Video, SEM, PPC, Social, Programmatic, and data-driven marketing tools like Google Analytics. Strong understanding of legal and compliance issues, including GDPR and CCPA, with the ability to develop clear and persuasive performance reports. Skilled in stakeholder management, storytelling, and effective communication, both written and oral, to convey digital marketing strategies and insights. Comfortable attending events and delivering presentations, with the ability to organize ideas logically and sequentially.

You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it.

You also have:

• Bachelor’s degree related with Advertising, Marketing or Economics, with experience working in digital planning in a corporate environment.
• Proficiency in English (C1-C2) which will be assessed in an interview by the hiring managers. All of your communications will be in English (written, verbal).
• Strong presentation skills, including great skills in developing presentations in Powerpoint.
• Strong analytic thinking and solutions oriented.
• Eager to learn, take initiative and good understanding of dealing with different cultures / markets.

What You’ll Receive

An attractive salary & benefits package. Discounts on Stanley Black & Decker tools and other partner programs. Excellent opportunities for continuous professional development.

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.