Google Ads Specialist

Assistansbolaget is a data driven and fast-growing company, and Sweden’s largest roadside assistance company within roadside assistance insurance. To give our customers the highest customer satisfaction we also operate our own nationwide network of towing trucks, first respond motorcycles, service cars, ATVs etc. We are working with the absolute latest technology of seamless business operations with our cutting-edge IT platform. Simplifying payment processing, streamlined claims handling, optimized route planning, and enjoy precise turn-by-turn navigation for our drivers. We have unlocked the next generation of roadside assistance, a world of efficiency, accuracy, convenience, and customer satisfaction.

We are now searching for a motivated Google Ads Specialist with a strategic mindset who will help us reach our digital marketing goals.

Responsibilities:

• Implement Pay Per Click Media Strategies for Google AdWords, Bing, and other search platforms.
• Track campaign results, adjust, and optimize the digital efforts.
• Monitor the current performance of Google Ads.
• Review Google Ads targeting.
• Launch new Google Ads campaigns.
• Optimize Google Ads campaigns.
• Create large keyword lists, campaign structuring, targeting, display network, etc.
• Provide strategic insights for keyword opportunities, campaign structuring, and other facets of paid search.
• Keep management updated on project development, timelines, and results.

Desired Qualifications & Skills

• Experience with search, display, remarketing and shopping campaigns.
• Experience using Google Analytics or an equivalent product and other tools to maximize effectiveness.
• Good understanding of digital marketing KPIs and ROI.
• Action-oriented, with a proven track record of taking initiative with minimal supervision.
• Strong analytical skills with data-driven thinking.
• Experience optimizing landing pages, A/B testing, and Analytics and marketing automation tools.
• Ability to prioritize, multi-task, and thrive in a fast-paced environment.
• Excellent written and oral communication skills.
• Demonstrated organizational and analytic skills.

General Tasks:

Understanding of pulling budgets, billings, media sheets, campaign setup (display, paid search, native campaigns), and strategies on demographic and geographic setup.

Qualifications:

• Experience: At least 2 years in Search Engine Marketing (SEM) and Paid Search (PPC) required.
• Education: BS/BA degree or equivalent experience.
• Proficiency in MS Excel, PowerPoint, Word.
• Experience with PPC ad platforms (AdWords, Bing).
• Facebook and LinkedIn marketing knowledge is a plus.
• AdWords certification a plus.
• Proficiency in managing PPC accounts in various business verticals.
• Knowledge of reporting terms such as CTR, CPC, CPA.

The role is a full time permanent position, based in either Marbella or Helsingborg. Options for remote work will be discussed during the recruitment process.

Are you interested in the position? If the profile described above sounds like you, don't hesitate to apply. We will review candidates on a regular basis and the position may be filled before the last date of application.