Product Lead (Marketing Technology Team)

Product Lead (Marketing Technology Team), Barcelona

Location : Barcelona, Spain

Job Category : Information Technology

EU work permit required : Yes

Job Reference : Job Views :

Posted : 10.02.2025

Expiry Date : 27.03.2025

Job Description : Hi there! We are Semrush, a global IT company developing our own product—a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our Product Lead role for those who strive to implement functional processes and drive them to full completion.

Tasks in the role:

• Prioritization and planning management: Conduct prioritization sessions to assess the impact and urgency of each task, ensuring alignment with overall business goals.
• Keeping a product backlog: Maintain a clear and organized backlog, ensuring all tasks are well-defined, prioritized, and ready for the development team to execute efficiently.
• Communication and synchronization with stakeholders: Regularly update stakeholders on project statuses, gather feedback, and ensure their needs are incorporated into the product roadmap.
• Planning and maintaining quarterly and annual roadmaps for marketing products, including updating tasks and setting priorities.
• Tracking and coordinating the launch of new projects and features: Oversee the end-to-end process of launching new projects and features, ensuring deadlines are met and objectives are achieved.
• Communication and synchronization with the dev team: Provide clear requirements and updates to the development team, ensuring seamless collaboration and timely delivery of features.
• Collaborate with a product designer to plan and implement product solutions.
• Participate in retrospectives with the dev team, discuss results, and improve processes.
• Assistance in creating and supporting long-term (1 year) and short-term product roadmaps: Help draft and manage long-term and short-term product roadmaps, aligning them with marketing objectives and development capabilities.
• Formulation, defense, and testing of product hypotheses: Develop product hypotheses, present and justify them to stakeholders, and test them using data-driven methods to validate effectiveness.
• Monitoring and analysis of product, business, and dev metrics.
• Working with data to make informed product decisions and using analytics to evaluate the effectiveness of implemented solutions.
• Ensuring alignment of product goals, timelines, and expectations across all stakeholders.

Who we are looking for:

• 2+ years of product management experience with a development team (in a Product Owner or Product Manager role).
• Experience in Agile and Scrum and understanding of Product Owner / Product Manager role.
• High-level knowledge of product analytics (and experience in applying it).
• Experience in setting objectives for the development team and designers.
• Skilled in creating and maintaining product roadmaps linked with broader business goals, ensuring clear communication of priorities and timelines to internal teams and external stakeholders.
• Ability to listen and hear the other party, to negotiate and build win-win solutions.
• Excellent communication and stakeholder management skills, with the ability to translate customer needs into actionable product features.
• Strong problem-solving skills and an analytical mindset.
• Ability to work on several projects simultaneously, correctly setting priorities and mitigating risks.
• Understanding of the SEO, digital marketing, or MarTech landscape.
• You share our common values: Trust, Sense of Ownership, and enthusiasm for Constant Change.

A bit about the team:

The Marketing Technology team is a development team dealing with Growth & Brand Marketing projects. We launch new projects that help marketing implement the most daring ideas to attract and retain users, as well as boost our company brand’s awareness in the market. In addition, we support the Semrush affiliate program and its development.

We will try to create all the right conditions for you to work and rest comfortably:

• It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both.
• Unlimited PTO.
• Flexi Benefit for your hobby.
• Employee Support Program.
• Loss of family member financial aid.
• Employee Resource Groups.
• Meals, snacks, and drinks at the office.
• Teambuilding.
• Training, courses, conferences.
• Gifts for employees.

A little more about our company:

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.

We’ve been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Our Diversity, Equity, and Inclusion commitments:

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged from applying! We are committed to ensuring that everyone feels a sense of belonging in the workplace.

Our new colleague, we are waiting for you!