Digital Marketing Specialist (maternity cover)

You will be part of our Global Digital Marketing & Performance team. Our team consists of six digital marketeers collaborating with marketing colleagues and stakeholders from around the World.

The team sits in our headquarters in Copenhagen, together with key stakeholders within Sales, Product Marketing, Digital User Experience and Global- and Field Marketing. You will have an essential role, with the rest of the team, to ensure best in class digital execution and coordination across multiple platforms and channels, with multiple global and regional stakeholders. You will be reporting directly to the Global Head of Digital Marketing & Performance.

Thanks to your contribution, you will help position Nilfisk among the strongest digital players in the market.

With the aim of optimizing the entire organization, the Global Marketing department plays an essential role in raising brand awareness, enabling digital marketing efforts, and supporting the commercial goals of Nilfisk.

Primary Responsibilities:

• Global social media ownership and execution
• Optimize performance of digital activities by using data and creating better content
• SoMe planning, content development, and ensuring best practices internationally
• Collaborate with internal and external stakeholders on elevating the social media presence of Nilfisk

Your job will be to secure that all these activities will support the business strategy with a focus on digital marketing. You will be driving the agenda for the SoMe channels in collaboration with regional Field Marketing colleagues. You have a passion for content creation and are ready to support Nilfisk in becoming top of mind digitally. You are curious and creative by nature, have an interest in communication, and are ready to work dynamically with content creation.

You will be working with some of the leading digital tools and the team will support you with sparing and best practices to support the local markets with their digital execution.

Minimum Requirements:

To succeed in this role, you will probably have the following skills and experience:

• At least 1 year of experience in a digital B2B marketing role either as a full-time employee or student assistant.
• A good level of English is required as you will be part of an international team.
• Experience with tools such as Brandwatch, Account Engagement, Salesforce, and Umbraco would be an advantage.