Marketing Specialist (Italian Speaker)

Headquartered in Hoffman Estates, IL, Vistex, Inc. is a global technology company with more than 2,000 employees. Our enterprise cloud, on-premises, and hybrid software solutions provide visibility and control over mission-critical processes that include complex calculations for pricing, trade, royalties, and incentives. These solutions empower business relationships among manufacturers, distributors, retailers, and vendor partners. Our customers are large brands such as Kellogg's, Bosch, GM, Siemens, Sony, and GE.

If you are passionate about collaboration and motivated to own and lead our marketing for our Italian speaker customer group, we want to hear from you!

The Marketing Specialist executes and accurately delivers marketing programs that drive regional demand generation in alignment with corporate goals. The objective of the role is to support the end-to-end lifecycle of marketing campaigns and events from creation through design and set-up, to final ROI analysis. The candidate should bring a balanced skillset of creative aptitude and technical knowhow to execute marketing programs.

You will partner with our in-house marketing team, composed of content writers, designers, web developers, and industry managers, to deliver marketing messages that improve brand awareness and drive demand generation.

Essential Duties and Responsibilities:

• Align with Marketing and Sales Teams to work cooperatively in developing marketing programs that help meet company objectives for in-region brand awareness and lead generation.
• Ownership of end-to-end process for digital marketing campaigns, including email, advertising, and social media: drafting copy and working with automation team to source and segment lists, obtain approvals, schedule, develop landing pages and perform post-campaign analysis.
• Align with EMEA marketing team to ensure all campaign components and materials are created according to plan for accurate, on-time campaign delivery. Act as “last set of eyes” before a campaign is launched.
• Measure in-region marketing program success, monitor and evaluate progress, provide status updates to stakeholders, and take corrective action as necessary.
• Support marketing team testing and analysis of target audience criteria, content, landing pages, forms, etc., to increase open, click, lead, conversion rates for in-region marketing programs.
• Provide in-region recommendations for ongoing marketing program improvement to drive demand generation.
• Strong control process adherence to digital campaigns privacy laws; strictly enforce opt-out procedures.
• Monitor and maintain data integrity and follow ongoing data cleansing best practices.
• Execute, track, measure, and report on marketing program success - responsible for monthly and quarterly regional marketing report creation to keep management updated on in-region marketing activities.
• Work closely with EMEA marketing manager to ensure that digital marketing programs and events are planned and tracked to ensure proper corporate awareness and/or lead capture.
• Follow tight deadlines, organize and prioritize work.

Qualifications

Education

Required: Bachelors

Experience

Required: 3 years

• Experience with event planning and execution for B2B solutions
• Previous experience/understanding of audience segmentation processes