AdTech Operations Specialist

AdTech Operations Specialist

Location: Spain/Portugal

Job Overview:

As part of the global digital teams, you will help expand HCP omnichannel engagement on digital, by leading the setup and management of tracking and marketing tagging systems across paid media channels. You will also build data and advertising monetization capabilities across partner’ supply and support in data collection integration.

You will work closely with product, sales and partnership teams to build capabilities based on market needs.

You will be responsible for the implementation and optimization of customer experience strategies aligned with client objectives.

You will build cross-functional relationships with different stakeholders: operations, partnerships, compliance, legal.

Responsibilities:

• Set up and manage tracking and ad serving operations across paid media channels (display, social, direct, SEA): ad trafficking, campaign management, inventory management and forecasting, campaign reporting & optimization, as well finance reconciliation.
• Enable omnichannel capabilities through ad monetization.
• Participate in the onboarding of relevant technologies for tracking and ad monetization (ad serving, DMP, CDP, etc).
• Work with partnership team to evaluate partner needs and requirements.
• Collaborate with internal stakeholders and third-party vendors to enhance monetization strategies, refine targeting capabilities, streamline operations, and safeguard data privacy.
• Design and optimize internal tools to streamline operations and boost efficiency.
• Troubleshoot and support: Actively monitor, diagnose, and resolve ad-related issues across various platforms to ensure minimal disruption to advertising operations.
• Be a subject matter expert for GAMAM technology stack (Google, Meta, Amazon).
• Provide insights & intelligence to publisher partners and product teams.

Qualifications:

• Knowledge and experience across media platforms, including Campaign Manager, Search, Facebook Business Manager, and experience in advertising technologies (SSP, DSP, DMP, ad server), tag management.
• Proven experience in data and advertising monetization, ad serving and data layer implementations.
• Previous experience in a publisher company.
• Good communication skills (English).
• Minimum 5 years’ experience in digital marketing implementation, web analytics, or a similar role.
• Proficiency in Tag Management Systems (e.g., Google Tag Manager), web analytics tools (e.g., Google Analytics), and data layer concepts.
• Knowledge in AI/Machine Learning and data engineering is a plus.