E-Commerce And Growth Marketing Manager

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Posted:

01.04.2025

Expiry Date:

16.05.2025

Job Description:

Senior eCommerce & Digital Marketing Manager
Location: Remote | Type: Full-time | Reports to: Founder/CEO

About Us
Studio Alchemy is an AI-powered photography service transforming everyday photos into beautifully enhanced images — starting with our two flagship brands in the baby space. As we expand into new verticals, we’re looking for a data-driven and creative marketing leader to take full ownership of our digital growth engine and scale us toward $10M+ in revenue.

Role Overview
This is a rare opportunity for a highly entrepreneurial marketer with a full-stack eCommerce and performance background to build and scale every facet of our digital business — from acquisition to retention, conversion to UX.

You will own the website, paid acquisition, SEO, email/CRM, CRO, analytics, and everything in between. Think of this role as part eCommerce GM, part growth strategist, and part digital architect.

You will work alongside a talented social media specialist to ensure organic and paid strategies are aligned for maximum impact — but you will be the owner of the end-to-end performance marketing engine. This is a foundational role designed to evolve into a senior leadership or executive position as we grow.

What You’ll Own

Growth & Paid Media

• Design and execute full-funnel paid media strategies (Meta, YouTube, Google, etc.)
• Own ad budgets, media planning, creative direction, testing frameworks, and scaling
• Lead customer acquisition strategies that balance growth with efficiency (CAC, ROAS)

Email/CRM

• Build and manage automated lifecycle email campaigns (Klaviyo or similar)
• Develop segmentation strategies for conversion and retention
• Own design, copy direction, testing, and performance analysis

SEO & Content Optimization

• Lead our organic search strategy to increase long-term traffic and authority
• Oversee content planning, on-page optimization, and technical SEO collaboration with devs

Website Experience & On-Site Marketing

• Own the website fully, including strategic direction of UX/UI, content hierarchy, and conversion rate optimization (CRO) across the website, ensuring every element supports user experience and drives revenue growth
• Collaborate with web developers and designers to creatively direct the visual identity of the site, ensuring a seamless, premium, and on-brand user experience
• Lead the strategy and execution of on-site marketing campaigns — including popups, landing pages, interactive content, and digital lookbooks — to drive engagement and conversion

Analytics & Optimization

• Build dashboards and reports to track KPIs across traffic, conversion, and retention
• Deep dive into funnel behavior, LTV, CAC, and churn to drive data-led decisions
• Own experimentation frameworks across all touchpoints

Who You’ll Work With

You’ll have strategic support and hands-on help, so you can focus on growth:

• Social Media Specialist – aligned on organic and influencer strategy
• Graphic Designer – for ad creative and site assets
• Copywriter – for ad/email/site content
• Web Dev/Designer – for implementing your UX/UI vision
• EA – for administrative and scheduling support

What We’re Looking For

• Proven experience owning and scaling both eCommerce websites and performance marketing
• You’ve run Meta ad budgets of $100K+, with deep testing and optimization experience
• You know your way around Shopify, GA4, Klaviyo, and landing page tools
• You’re fluent in the language of metrics: CAC, LTV, AOV, ROAS, CVR
• Startup-ready: agile, resourceful, and excited to build from zero to scale
• Bonus: experience leveraging AI tools and marketing automation for speed and efficiency

Interview Process

We’re focused on real performance, not fluff. Expect to dive into:

• Past campaign results (paid, email, web CRO)
• Portfolio walk-throughs of full-funnel execution
• Strategic and tactical insights, with ROI to back them up

Why This Role Rocks

If you’ve ever wanted to own the full eCommerce & marketing machine for a fast-moving, high-potential AI brand, this is your shot. You’ll help shape our strategy, build the systems, and get rewarded as we scale.