DN-785 - Community Manager - TikTok

Community Manager - Tik Tok at Hg

Location: Barcelona, Spain

Salary: -

Job Type: Full-time

Date Posted: November 21st, 2024

Description:

We are Honest Greens, an innovative, passionate, and rapidly expanding restaurant lifestyle brand with one mission: improve society through real food. We do things differently in our industry, embracing - and creating - new restaurant trends and technologies that allow us to make healthy food affordable, convenient, and incredibly delicious. We believe this will help people in our communities live longer, happier, and more sustainable lives.

As we grow, Tik Tok has become a critical platform to connect with our audience in authentic and creative ways. We’re looking for a Community Manager with a Tik Tok-first mindset to drive our presence on this platform while ensuring consistency across others like Instagram and LinkedIn.

Key Responsibilities:

1. Tik Tok First: Lead and execute Tik Tok content strategy, ensuring the platform is a primary driver of brand awareness, community growth, and engagement.
2. Social Media Management: Develop, implement, and manage Honest Greens’ overarching social media strategy across all platforms, with Tik Tok and Instagram as the focal point.
3. Trend Spotting & Experimentation: Stay ahead of social media trends, sounds, and formats, identifying opportunities to creatively integrate them into our brand voice.
4. Content Creation: Collaborate with designers and videographers to produce content, including short-form videos, trends, challenges, and storytelling campaigns.
5. Community Building: Actively engage with our Tik Tok and Instagram audience through comments, duets, and stitch opportunities to foster a loyal and engaged following.
6. Analytics & Optimization: Set and monitor KPIs specific to Tik Tok and Instagram performance, regularly analyzing and reporting on results to inform strategy.
7. Cross-Platform Thinking: Leverage successful Tik Tok content to inform strategies on Instagram Reels and other emerging platforms.
8. Influencer Partnerships: Identify and build relationships with Tik Tok and Instagram influencers who align with our brand values, creating authentic collaborations.
9. Creative Brainstorms: Bring innovative, outside-the-box ideas to the table for both Tik Tok and broader social media campaigns.
10. Brand Voice Stewardship: Ensure all content aligns with Honest Greens’ voice and values, telling our story in an authentic and impactful way.

What You Need to Be Successful:

1. Deep Expertise in Tik Tok: Proven track record of driving growth and engagement on Tik Tok, with a clear understanding of its trends, audience behaviors, and content styles.
2. Creative & Strategic Balance: Ability to craft compelling content while thinking strategically about how it fits into a broader marketing plan.
3. Data-Driven Decision-Making: Experience in tracking and analyzing Tik Tok and Instagram performance metrics to refine content and maximize impact.
4. Content Creation Skills: Basic video editing, knowledge of creative tools, and the ability to produce high-quality content on the go.
5. Platform Versatility: Familiarity with Instagram Reels and other short-form video platforms, with the ability to cross-pollinate content.
6. Influencer Savvy: Experience working with influencers to co-create content that feels organic and resonates with their audiences.
7. Storytelling Skills: Strong copywriting and a knack for turning ideas into narratives that captivate audiences.
8. Trend Enthusiast: A passion for staying ahead of social media trends and leveraging them effectively for brand growth.
9. Languages: Fluency in Spanish and English is essential; additional languages are a plus.

Benefits:

• Attractive salary and daily perks.
• Opportunity to make a significant impact in a fast-growing brand.
• Free daily meals at Honest Greens.
• Collaborative and dynamic work environment with a supportive international team.
• Central office in Barcelona (Diagonal/Augusta).
• Tools and resources needed to excel in your role.

This position reports directly to the Creative Director.

If Tik Tok and Instagram are your playground and you’re ready to bring your creativity and expertise to Honest Greens, we’d love to hear from you!