Director of Global Marketing - Travel Unit

Director of Global Marketing - Travel Unit

Apply locations: Madrid, London Heathrow

Time type: Full time

Posted on: Posted 3 Days Ago

Time left to apply: End Date: January 6, 2025 (16 days left to apply)

Job requisition id: R21725

Job Title: Director of Global Marketing - Travel Unit

Summary

Your purpose as a Global Marketing Director is to inspire our customers to achieve their ambitions with the support of Amadeus. You will lead the central marketing function for all of Amadeus’ Travel Unit, driving global marketing activities, defining strategies, and managing customer communications. This role involves significant collaboration with senior stakeholders across the company, requiring strong relationship-building skills and the ability to navigate complex organizational dynamics. You will play a key role in shaping the marketing vision and ensuring its consistent execution across various customer verticals, business lines, and regions.

Key Responsibilities

Define the Global Marketing Strategy

1. Create and integrate marketing strategies.
2. Develop a marketing playbook with guidelines for events, sponsorships, and communications.
3. Establish a framework for initiatives across verticals, business lines, and regions.
4. Develop the Travel Unit’s marketing positioning, value proposition, and narrative.

Define the Global Marketing Plan and Budget

1. Develop and cascade the marketing plan and budget.
2. Monitor performance metrics to maximize growth and ROI.

Define Customer Vertical Marketing Strategies

1. Collaborate with senior vertical experts to develop clear marketing visions.
2. Understand each customer vertical’s business needs and strategies.
3. Work with product and regional teams to create compelling value propositions.

Develop Core Marketing Content

1. Create and adapt marketing materials for each vertical.
2. Develop campaign briefs and support execution.

Design and Monitor Marketing Campaigns

1. Design campaigns with KPIs and success metrics.
2. Create creative content and review with stakeholders.
3. Lead central customer communications as needed.

Support Commercial and Product Teams

1. Provide front line teams with the latest insights.
2. Conduct competitor and industry research to deliver actionable conclusions.

Contribute to Business Development

1. Represent the Travel Unit at industry, customer, and internal events.
2. Inspire audiences with the Amadeus vision.

Create a High-Performance Team

1. Build and develop a team of engaged, high-performance marketing professionals.

The Ideal Candidate

1. B2B Marketing Experience: Proven track record in large, matrix organizations.
2. Leadership: Ability to lead and inspire diverse, global teams.
3. Strategic Vision: Translate business goals into effective marketing strategies - specifically leading global marketing transformations.
4. Data-Driven: Use analytics to drive decisions and optimize campaigns.
5. Collaboration: Work closely with product, sales, and regional teams.
6. Industry Knowledge: Stay ahead of market trends and innovate. Knowledge of the tech industry is a must, travel is a plus.
7. Fluent business English.

What we can offer you:

1. A complete rewards offer - Amadeus provides attractive remuneration packages, covering all essential components of a competitive reward offer, including bonus, equity, pension plan, travel, life and healthcare insurance, as well as lunch and transport allowance and other benefits.
2. A truly global DNA - Everything at Amadeus is global, from our people to our business, which translates into our footprint, processes, and culture.
3. Great opportunities to learn - Learning happens all the time and in many ways at Amadeus, through on-the-job training, formal learning activities, and day-to-day interactions with colleagues.
4. A caring environment - Amadeus fosters a caring environment, nurturing both a fulfilling career and personal and family life. We care about our employees and strive to provide a supportive work environment.
5. A flexible working model - We want our employees to do their best work, wherever and however it works best for them.
6. A diverse and inclusive community - We are committed to leveraging our uniquely diverse population to drive innovation, creativity, and collaboration across our organization.
7. A Reliable Company - Trust and reliability are fundamental values that drive our actions and shape long-lasting relationships with our customers, partners, and employees.
8. A critical mission and purpose - At Amadeus, you will be powering the future of travel and pursuing a critical mission and extraordinary purpose.

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Diversity & Inclusion

Amadeus aspires to be a leader in Diversity, Equity and Inclusion in the tech industry, enabling every employee to reach their full potential by fostering a culture of belonging and fair treatment, attracting the best talent from all backgrounds, and as a role model for an inclusive employee experience.

Amadeus is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, ethnicity, sexual orientation, age, beliefs, disability or any other characteristics protected by law.

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