Digital Performance Manager (technology)

Descripción de la empresa

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading!

Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more.

We are the Citizens of Starcom. We are Brave, Kind, Inclusive, and Resilient. Join us!

Descripción del puesto

We are looking for someone to lead a team of digital specialists and the performance strategy of a major worldwide client focused on technology (smartphones, TVs, computers, tablets...)
We need someone highly focused on client service and who masters all digital disciplines involved (mainly search and social but also display/programmatic). He or she will be responsible for a team of performance specialists, so management and interpersonal skills are also required.
The candidate must be ready to work in a highly dynamic and demanding environment.

Responsabilidades

How you’d spend your day:

• You will recommend the best online actions to drive revenue and improve ROAS.
• Will be involved in the whole process of online ad campaigns: planning, optimization and reporting, including the analysis of the website and the different promotions.
• Will have a smooth communication with the client in order to provide feedback on their campaigns, such as conversion rates and online sales.
• Will define the marketing strategy with focus on SEM and Social Ads but also programmatic or display.
• Will track and evaluate KPIs for all those marketing channels.
• Will perform different analysis and researches in order to forecast and estimate the profitability of campaigns.
• Will propose new and profitable solutions for the new client campaigns with focus on performance.

Cualificaciones

• Bachelor’s Degree related with Advertising, Marketing, Economics, Media Science or Marketing related training.
• Professional experience within the marketing industry and a media agency environment. Prior experience in some platform activation (Google, Meta etc.) will be highly valued.
• Comprehensive understanding through a broad mix of online media in a business context.
• Ability to reduce costs and measure the success of performance strategies.
• Exceptional analytical skills, demonstrating fluidity in the acquisition of metrics.
• Experience in media planning, being able to evaluate and organize large campaigns with different online channels.
• Technical knowledge and understanding, especially in performance pricing models (CPA, CPL, CPI, …).
• Be skilled in summarizing and communicating complex information, in order to facilitate better communication between departments.
• Be able to learn quickly and propose fast and easy solutions for new campaigns.
• Leadership and people management skills.

Información adicional

Why joining us?

• Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• ️ Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
• Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
• ️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
• Ommm! Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit!

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.