Digital Performance Manager

The Role : Digital Performance Manager (EMEA ANZ)

Location : Remote (UK or Spain)

Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, CUB CADET, STANLEY and BLACK+DECKER.

What You’ll Do

1. Align digital media strategy with the Senior Manager's direction and company principles.
2. Collaborate to ensure brand strategies fit the Digital Transformation roadmap.
3. Create a Test & Learn roadmap to identify effective strategies and share insights.
4. Refine target audiences and set annual media goals for two brands.
5. Coordinate with cross-functional teams for strategic campaign directions.
6. Brief and manage communications with digital agencies for media plans.
7. Lead campaign setup, optimization, and reporting.
8. Provide updates on market issues and campaign status.
9. Manage budgets, track performance, and assist with financial processes.
10. Monitor campaign performance and provide strategic feedback.
11. Work with the Analytics Manager on campaign dashboards and insights.
12. Align search strategy with the Regional Digital Marketing Manager.
13. Plan campaigns with the Regional Sr Manager for DEWALT and STANLEY.
14. Integrate product reviews into campaigns with the Operations Coordinator.
15. Ensure proper analytics setup with the Analytics Manager.

Who You Are

1. Proficient in media buying platforms (Meta, Google, Amazon, TikTok) and knowledgeable in online media planning, brand, and performance media fundamentals.
2. Independent, detail-oriented, and passionate about digital marketing with expertise in Display, Video, SEM, PPC, Social, Programmatic, and data-driven marketing tools like Google Analytics.
3. Strong understanding of legal and compliance issues, including GDPR and CCPA, with the ability to develop clear and persuasive performance reports.
4. Skilled in stakeholder management, storytelling, and effective communication, both written and oral, to convey digital marketing strategies and insights.
5. Comfortable attending events and delivering presentations, with the ability to organize ideas logically and sequentially.

What You’ll Receive

1. An attractive salary & benefits package.
2. Discounts on Stanley Black & Decker tools and other partner programs.
3. Excellent opportunities for continuous professional development.

How You’ll Feel

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to :

1. Grow : Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
2. Learn : Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
3. Belong : Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
4. Give Back : Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.