Digital Marketing Sr. Analyst, Madrid

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Digital Marketing Sr. Analyst
Country: Spain

WHY YOU SHOULD CONSIDER THIS OPPORTUNITY

At Santander, we are key players in the transformation of the financial sector. Do you want to join us?

Product Marketing, Brand and Customer Relationship Management is responsible for products, marketing and brand communications for our businesses. They also conduct research to help identify trends and understand how we can be closer to our customers.

Communications manages and promotes effective communication with our key stakeholders. These include our people, the media, the government, local communities, and charities.

Our mission is to contribute to helping more people and businesses prosper. We embrace a strong risk culture, and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion, or sexual orientation.

WHAT YOU WILL BE DOING

1. Analyzes Marketing Data; develops and optimizes marketing functions that promote a company's business, brand, products, and services.
2. Develop analytical processes to effectively link marketing strategies to business impact.
3. Translate data ambiguity into insights that drive impact.
4. Unify sales and marketing data to create a holistic vision of the customer.
5. Support Lifetime value calculations to help improve ROI.
6. Lead efforts for senior management dashboard creation.

WHAT DO WE NEED

Basic Requirements:

1. Min year experience in a similar role for a multinational corporation.
2. Bachelor's Degree required (advanced degree preferred).
3. Fluency in English / Spanish.
4. Ability to collaborate successfully with internal teams, multiple senior stakeholders, and deliver results.
5. Hands-on experience working with large data sets for reporting/dashboarding.
6. Experience with Analytics tools like Google Analytics, Adobe Analytics, Content Square, Adobe stack, or similar technologies.

Advanced Requirements:

1. Experience with Azure/AWS and Databricks for database management.
2. Fluency in Portuguese/Polish.
3. Experience with marketing/sales campaigns.