Digital Marketing Manager

The ideal person will be a driven, passionate, self-starter who is able to develop innovative and effective approaches to solve our most critical business challenges.

The role will be based in the Málaga head office with a remote working policy of 1 day per week.

Objectives of this role

• Plan, execute, and manage digital marketing strategies (SEO, SEM, ads, email marketing, content and social media)
• Work with and manage the digital presence
• Manage the relationship and follow up with the different agencies
• Maintain consistent brand messaging across all online channels
• Identify, analyze, and measure trends and content to assess performance and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content

Responsibilities

• Create and manage the strategy on social media, emails, and other channels of digital communication
• Research, track, and analyze consumer behaviors and trends, implementing research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets