Digital Marketing - Industrial Company (h/m), Barcelona

Social network you want to login/join with:

Digital Marketing - Industrial Company (h/m), Barcelona

Client:

Page Personnel

Location:

Barcelona, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

06.03.2025

Expiry Date:

20.04.2025

Job Description:

Solutions company for the industrial sector (automotive, robotics, food, etc.) is looking for a Digital Marketing profile to work from Barcelona (HQ in Germany).

• Contribute to ifm's growth targets through digital marketing initiatives, including SEA/SEO, newsletters, social media, and industry portals.
• Generate quality traffic to the website by implementing continued optimization efforts.
• Develop targeted direct mail lists and targeted audience selection for brand promotion and vertical marketing strategies designed to grow the customer base.
• Coordinate local SEO efforts to enhance online visibility and accessibility.
• Analyze and optimize SEA campaigns across various media channels.
• Recommend localized keywords in line with global translation efforts.
• Utilize tools such as Google Analytics, Botify, Ahrefs, and Google Search Console for performance tracking.
• Provide standard KPIs to gauge campaign progress, identify future requirements, and gaps.
• Communicate analytics findings regularly to key stakeholders.
• Analyze and evaluate competitors' online marketing strategies.
• Work closely with Product Sales Management and Sales teams to strategize action plans for target products, industries, and services.
• Work closely with the headquarters' Marketing department, using their help and support to successfully execute marketing activities.
• Engage with international Marketing colleagues to share best practices.
• Collaborate with the global web team to improve conversions of the e-commerce sales channel.
• Gain local industries and market insights, enabling tailored marketing plans and campaigns in collaboration with Global Industry Management.
• Publish content to support new customer acquisition and retention, aligning with local management.
• Participate in customer visits for at least two days annually, alongside attending exhibitions.

Minimum Requirements:

• Bachelor's or Master's degree in E-commerce, Digital Marketing, or related field preferred.
• 3+ years of experience in Performance Marketing or agency background preferred.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Collaborative mindset with a desire to work across teams.
• Ability to stay up to date with the latest trends and developments in Performance Marketing.
• Understanding of industrial automation, engineering, or manufacturing industries preferred, or willingness to learn.
• Professional understanding of sales principles and digital marketing funnels.
• Strong verbal and written communication skills.