Digital Marketing Expert, Barcelona

Ready to pioneer impactful digital marketing strategies? Excited to leverage your expertise in multichannel digital marketing campaigns to leave a mark in the renewable energy sector? Passionate about driving business growth through high-impact lead-generation initiatives? Join GreenPowerMonitor (GPM) and be a part of our Green revolution. As a Digital Marketing Expert, your focus will be on driving strategies and campaigns to enhance brand visibility, engage target audiences, and deliver measurable results across all digital channels. You will be responsible for strategically leading and implementing GPM digital marketing strategy, with support from other business areas and business units.

Your key tasks will include:

• Develop and execute targeted lead generation and nurturing strategies that attract, engage, and convert potential customers across digital channels. Utilize drip campaigns, lead scoring, and personalized follow-ups to seamlessly guide prospects through the sales funnel and drive higher conversion rates.
• Maintain constant collaboration with stakeholders for the implementation and maintenance of the Lead Management Process on Salesforce.
• Plan, execute, and monitor emailing campaigns, including content creation, target group identification, re-targeting strategies, and product positioning ensuring consistency and effectiveness.
• Plan organic campaigns across LinkedIn, Google, and other channels.
• Collaborate with the Content Marketing Specialist to optimize website content for SEO and increase organic traffic and lead conversion.
• Manage the company's social media presence, ensuring consistent and relevant engagement across all channels.
• Monitor and report digital marketing performance through Google Analytics and Microsoft Power BI, optimizing insights strategies based on data insights.
• Work closely with sales, product, and other marketing team members to align lead generation efforts with overall business objectives and ensure a seamless lead handoff.

You will also report to the GPM Marketing Director and conduct regular meetings with key business stakeholders to understand upcoming needs and priorities.

Our benefits package is specifically designed to support your physical, financial and social well-being:

• Great atmosphere of working together with professionals and some of the most engaged and knowledgeable people in the industry.
• Receive guidance from colleagues through coaching, mentoring and participating in international networks.
• Advance your professional skills and technical expertise, through individual competence development plans and tailored training.
• Be part of a world growing and renowned organization with origins dating back to 1864.

Other than you can expect:

• Medical Scheme.
• Life Insurance.
• Pension Plan.
• 40 hours per week with a flexible schedule.
• Home working allowance (up to 2 days per week).
• 23 days of annual leave.

DNV is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without regard to gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion. Diversity is fundamental to our culture, and we invite you to be part of this diversity.

To thrive and succeed, we expect you to have:

• Bachelor’s degree, preferably complemented by a master’s degree in marketing or another relevant field.
• Ideally 7+ years of experience in B2B digital marketing, with expertise in developing and executing lead generation strategies and campaigns in an international setting.
• A proven track record in digital content marketing, driving lead generation through high-converting landing pages, gated content, and lead magnets.
• Experience with CRM systems (preferably Salesforce) and marketing automation platforms (e.g., Oracle Eloqua, HubSpot) for email marketing, lead scoring, and nurturing campaigns.
• Understanding of Search Engine Optimization (SEO) and experience with organic campaign management (email marketing, LinkedIn, and other social media channels).
• Ability to strategically align digital marketing initiatives with organizational goals, ensuring a cohesive and impactful approach.
• Proficiency in tracking and optimizing campaign performance using tools like Google Analytics.
• Proficiency in English, combined with strong written and verbal communication skills.

In addition, previous experience in the following areas would be considered a valuable asset:

• Content management.
• Account-Based Marketing (ABM) campaigns, including testing and optimization of various campaign elements to improve lead quality and conversion rates.
• Renewable energy industry.

As a person, you are a genuine team player who thrives on collaboration and supporting cross-functional teams, ensuring a positive working environment. With a proactive approach and strong planning skills, you seamlessly transition between high-level strategic thinking and detailed execution. Overall, you demonstrate the ability to effectively manage key stakeholder relationships across all levels of seniority and diverse backgrounds.