Digital Content Specialist - Marketing Services

Responsibilities:

1. Develop and execute a detailed online content strategy, in line with the company's marketing objectives and the Integrated Customer Business Plan.
2. Ensure the development of content that fosters engagement and supports the marketing strategy, with a focus on online educational activities for Health Care Professionals and patients.
3. Supervise and coordinate the creation of various content types, such as eCME programs, webcasts/webinars, web pages, blog posts, videos, and infographics.
4. Stay updated with emerging content formats to remain competitive and proactively recommend innovation opportunities.
5. Align with the Channels & Automation / Business teams to develop and implement strategies for distributing content across various channels, including social media, email, and other platforms.
6. Create and oversee editorial calendars to ensure a consistent flow of content.
7. Ensure produced content is based on SEO best practices to enhance visibility and search engine rankings.
8. Use analytics tools to measure content performance and recommend ideas and best practices for improvement.
9. Create regular reports on content performance and communicate insights.
10. Manage external vendors (local and international) contracted to provide educational services.
11. Ensure that all content complies with legal, regulatory, and ethical standards, including medical, copyright, and privacy regulations.

Minimum Requirements:

1. University degree from an accredited institution.
2. Advanced English level.
3. Experience of 4+ years in Digital Content marketing related positions.
4. Knowledge in the implementation of online educational methodologies and materials: LMS, eCME, webinars.
5. Knowledge of content management systems (CMS), marketing automation tools, and other relevant technologies.
6. Ability to predict audience preferences with an editorial mindset.
7. Experience in a Life Sciences environment.
8. Project management skills and attention to detail.