Digital Accounts Marketing Manager

WE ARE DENIM HEADS.

We love denim. Live and breathe it. It's in our DNA. At G-STAR, we see no limit to what denim can do. We believe it can be a force of progress and innovation for both people and planet. How? By hiring the most creative, curious, and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.

Denim is in our DNA, our people are our stitching.

Join the denim heads making raw denim!

HERE'S WHAT WE'LL DO TOGETHER:

The Digital Accounts Marketing Manager is responsible for helping build a pipeline of qualified digital sales and brand-building opportunities through spot-on marketing activations.

You will oversee the negotiation of marketing plans and execute key marketing initiatives designed to drive brand awareness, consideration, and conversion on our digital accounts. These initiatives should enhance market share growth and secure profitability in alignment with established objectives. Next to this, you will analyze international markets and come up with new marketing strategies to help G-STAR grow digitally.

You will be based in our office in Amsterdam, part of the digital marketing team, and you will work closely together with internal and external stakeholders to unlock our digital growth ambitions and grab the full potential with our key digital wholesale and marketplace partners.

YOUR TASKS AND RESPONSIBILITIES:

1. Develop and implement brand and performance marketing strategies and campaigns for digital accounts to drive growth and optimize sales performance.
2. Translate global marketing strategies into actionable digital account initiatives to increase sales and meet business goals.
3. Collaborate with our partners to create impactful media plans and marketing campaigns with customer-centric native content. These plans are all developed based on best practices and include expected KPIs derived from benchmarks.
4. Coordinate marketing and strategic meetings with our digital accounts.
5. Support sales teams during sell-in seasons by presenting brand marketing strategies and assisting with go-to-market (GTM) seasonal presentations.
6. Work closely with sales, data, and marketing teams to ensure digital accounts fully leverage available marketing support.
7. Oversee the content strategy and calendar for each account, including influencer campaigns and consumer insights.
8. Manage and optimize programmatic campaigns for key accounts to boost engagement and conversions.
9. Lead the reporting and analysis of all campaigns, ensuring continuous optimization.
10. Analyze the digital market business and monitor the marketing and sales strategy through current and historical trends in key performance indicators.

WHAT YOU BRING TO THE TABLE:

1. A bachelor's degree and minimum of 3-year experience in a digital marketing position (preferably wholesale and marketplace accounts).
2. Team player with high learning capabilities.
3. Experience working in a fast-paced industry and in an international environment.
4. Excellent communication, negotiation, and influential skills and familiar with internal and external stakeholder management.
5. An analytical and strategic thinker.
6. Must be performance-driven, organized, and detail-oriented with excellent follow-up skills.
7. Language skills: proficient in business English, spoken as well as written.
8. A proven track record within digital accounts is a plus.
9. Strong business-impact orientation and focus on results and analytics.

WHAT WE BRING TO THE TABLE:

We recently moved into our state-of-the-art office in the vibrant city of Valencia. This could be your chance to play a pivotal role in shaping the future development of G-STAR in Spain!

Beyond a competitive salary, working at G-STAR brings many other perks and exciting opportunities:

1. A clothing budget to showcase your personal style while representing G-STAR,
2. A fully paid private medical insurance,
3. Flexibility to work from home up to 2 days per week, promoting a healthy work-life balance,
4. Free access to leading learning and development platforms like Udemy and Goodhabitz.

WHAT WILL HAPPEN NEXT:

1. We will thoroughly review your CV and portfolio.
2. We have a large expat community at G-STAR, so please apply with an English CV.
3. When we hopefully find what we are looking for, we will call you for a chat and if it's a good fit, we'll plan our first interview.
4. Having an agile mindset is very important at G-STAR, therefore we ask you to participate in a fun gamification assessment + we might ask you to prepare a short business case to present during a follow-up interview.
5. When we're ready to commit to each other, we'll finalize the terms we've discussed and we'll explain to you how to order your first pair of jeans from the G-STAR employee store.

Good luck!