Data Manager Segmentation Senior Analyst, Madrid

Data Manager Segmentation Senior Analyst, Madrid

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution, growth product and experience design, technology and experience platforms, creative media and marketing strategy, and campaign content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology, and intelligence. Come and work at the heart of change.

Main Responsibilities

1. This person will be in charge of data management within clients' marketing campaigns. They must perfectly understand the briefings that define the campaign in order to track the data from the creation of the target group in the company's global CRM systems and ensure that this segmentation is correct in the different countries.
2. Manage with the global systems the possible changes or new needs that arise.
3. Have a thorough understanding of clients' full CRM data flow to assist different countries in their processes of switching to global systems.
4. Communicate with people from other European countries to understand the briefing of the campaigns and contribute their knowledge in the flow of information.
5. Define, create, and maintain data flows on client campaigns.
6. Ensure that data collection procedures are aligned with the relevant rules and guidelines for different campaigns.
7. Assess potential problems in defining new systems or interfaces.
8. Prepare summaries of technical meetings to monitor the project.

Skills, Experience, and Qualifications Required

1. Possess a technical university degree in Engineering, Computer Science, Systems, etc.
2. Experience in relational databases, both in terms of definition and data maintenance.
3. Proficiency in SQL language, including writing statements and creating complex procedures.
4. Experience with database environments (Oracle, SQL Server, MySQL, etc.).
5. Experience in interacting with IT professionals.
6. Ability to track projects and summarize meetings.
7. Analytical skills to identify potential issues.
8. Experience in system migration is an asset.
9. Participation in UAT is valued.
10. Knowledge of Salesforce Marketing Cloud and/or Salesforce Data Cloud is an asset.
11. Experience in marketing, having worked on processes related to campaigns, is valued.
12. High level of English.
13. Attention to detail and organizational skills.

About Accenture

Accenture is a leading global professional services company that helps the world's leading organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data, and AI with unmatched industry experience, functional expertise, and global delivery capability. Our broad range of services, solutions, and assets across Strategy, Consulting, Technology, Operations, Industry X, and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners, and communities.

Igualdad de Oportunidades en el Empleo: Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, grado de discapacidad, estado de veterano, orientación sexual, identidad o expresión de género, información genética, estado civil, estado de ciudadanía o cualquier otro motivo o circunstancias protegidas por las leyes federales, estatales o locales.